News: Animal Utilization
USSEC attended the National Conference of the Romanian Feed Manufacturers Association, hosted by Smithfield, on March 16 and 17 in Timisoara City, Romania. Over 80 industry delegates and 10 foreign speakers from European and U.S. organizations participated in this event.
The USSEC delegation included American Soybean Association (ASA) vice president Bret Davis and United Soybean Board (USB) director David Iverson, and USSEC Regional Director – European Union (EU) / Middle East – North Africa (MENA) Brent Babb who traveled to Romania with the goal to increase awareness of U.S. Soy and promote sustainable U.S. Soy among members of the Romanian Feed Manufacturer Association.
After a brief introduction of USSEC provided by Mr. Babb, Mr. Davis spoke on “U.S. Soybeans’ Sustainability and Biotechnology” and Mr. Iverson discussed “U.S. Soy Outlook for 2017.” Both presentations were well-received by the audience and fit the conference agenda entitled “Security, Safety, and Sustainability for Increasing Competitiveness of the Feed Industry.”
In addition to the sustainability presentations made by the keynote speakers from USSEC, DSM, and Smithfield Romania, the audience was exposed to presentations approaching new sustainable feed products including extruded linseed or feed additives such as soy chelates. The event also provided the delegates with insight on the latest trends in raw materials, feed additives, and feed manufacturing, besides creating ample opportunities for feed companies and suppliers to interact and network.
USSEC Animal Utilization Consultant – Romania Dr. Iani Chihaia, acting as a facilitator for this event stated, “The solid presence and support of USSEC confirms our belief that the local feed and livestock industries will expand in the near future. We hope that the Feed Association will continue to serve as a platform for the industry players that allows our members to grow and implement the latest standards in safe and sustainable production.”
During the second day of the event, participants were invited to tour Smithfield’s Ferme Feed Mill, located in Vinga, Arad County. Over 60 people had the chance to take a tour to the largest and uniquely American-designed and -engineered feed mill in the country. The plant is an example of a feed manufacturer being able to produce different feeds under the latest safe and sustainable feed industry standards.
According to an ANFNC press release about the event, the conference in Timisoara was by far the best meeting of the feed association since its inception. Romanian representatives who attended and listened to the presentations were truly impressed with Smithfield’s overall organization, the quality of speakers and presentations, and the networking opportunities.
As for the foreign speakers and sponsors of the conference, the event allowed them to get a better understanding of the Romanian feed and livestock actual reality and potential for progress and expansion. It clearly showed the opportunities and potential that exists in this particular market for growth in livestock production and, consequently, the use of sustainable feed additives and manufacturing technologies, with U.S. Soy being one of the key products in this regard. Even though Romania is not one of the largest soy markets in Europe, its livestock and feed industries are growing and set a good example for other Eastern European countries to develop their industries.
Having USSEC delegates participating and giving speeches at the conference and offering support over the past several years for the development of ANFNC, as a strong professional organization and professional forum, is probably one of the most important success stories on how U.S. Soy farmers are committed to building relationships with European industry professionals and end users. USSEC will continue its promotional efforts to accompany the growth of this market and to position U.S. products in this market.
American Soybean Association (ASA) vice president Bret Davis and United Soybean Board (USB) director David Iverson traveled to Romania during the third week of March to visit with key soy importers and end users, including Bunge Romania, Banvit Romania, Combial – Bona Avis, Fatrom Swine Integration, and Smithfield Ferme. The delegation also visited the Animal Nutrition Research Institute (IBNA) to meet with shareholders, executives, and technical staff from customer companies. USSEC Regional Director European Union (EU) / Middle East-North Africa (MENA) Brent Babb joined the delegation and USSEC Animal Utilization Consultant – Romania Dr. Iani Chihaia escorted the group for the field visits.
The main goal of the grower leaders’ mission was to convey a strong message on the U.S. Soy Advantage and demonstrate the commitment of U.S. Soy farmers to the growing feed and livestock industries in Romania.
The week began with an informative meeting with Monica Dobrescu, Ag Specialist at Foreign Agricultural Service (FAS) – Bucharest. Currently, Romania is the second largest EU 27 producer of maize and the top producers of sunflower seeds. With fertile soils and access to technologies, the country is producing annually over 20,000 metric tons (MT) of these products, but still exporting over 60 percent of the cereals and importing about half of the pork meat. The pork meat deficit and growing demand for animal products from the domestic and export markets has attracted several local and foreign investments (U.S., China, Denmark Holland, Turkey, Greece, and Switzerland) in the swine, poultry, and beef industries.
The delegation of U.S. Soy farmers had a tight and intensive program of visits, which gave them the chance to discover and understand Romania, one of the most important agriculture producing countries in Europe. Field visits were informative and allowed them to get a better understanding of the local farming sector, the reality of the feed and livestock industries, and the potential for progress and expansion. This helped the grower leaders to understand the opportunities and potential that exists in the Romanian market for growth in animal production and consequently, in the use of U.S. Soy products.
Continuing to support U.S. Soy customers will assist the development of this market and better position U.S. Soy products, especially because the companies and people visited during the week were very positive toward USSEC and U.S. Soy, standing to reason that the extra effort in supporting the current developments will deliver major returns in the near future.
USSEC hosted a one-day seminar in Bucharest during the first week of March for Romanian and Bulgarian nutritionists and feed mill managers with the goal to emphasize the efficient use and processing of U.S. Soy quality.
Through the papers presented at the seminar, consultants delivered a strong and clear take-home message: U.S. soybean amino acids’ digestibility and energy higher values advantages can better solve challenges of balancing feeds, high animal performances, and profitability. In addition, U.S. Soy farmers, as trusted suppliers, are able to supply the needs of today’s European feed industry for sustainably sourced ingredients.
“The audience enjoyed the information about relationship between soybean meal physical properties, anti-nutritional factors, and effects on animal performances,” stated USSEC consultant Dr. Gonzalo Mateos, professor of animal science at the University of Madrid, Spain. “There were very good interactions with participants regarding soybean meal attributes: particle size and particle size distribution, bulk density, color, trypsin inhibitors, urease and solubility indexes and how these properties impacts poultry and pigs performances. Several studies have been demonstrated that U.S. soybean meal is by far a superior ingredient compared to other origins soybean meals.”
Prior to and after the event, USSEC consultants Dr. Mateos, Dr. Birger Svihus, and Dr. Juan Acedo were escorted by USSEC Animal Utilization Consultant – Romania Dr. Iani Chihaia on field visits, with the goal of meeting soy end users and looking at the challenges that they are facing and how USSEC can provide solutions and maximize demand for U.S. Soy.
By the end of the activity, technical people from companies visited and seminar participants gained more knowledge about U.S. Soy’s positive attributes and, in this way, preference for U.S. Soy continues to be built.
The 5th regional Europe Union / Middle East – North Africa (EU/MENA) Soy Trade Exchange was held in Lisbon, Portugal, gathering almost 180 participants from roughly 40 countries.
The opening speeches and conference materials reminded the audience that soy products are the number one U.S. agricultural exports valued at over $20 billion with nearly 60 percent of total U.S. soybean production exported last year. Europe, the Middle East, and North Africa largely contributed to this export success. The U.S. Soy industry appreciates the partnership with the countries and companies represented in the audience.
The conference covered a number of topics that highlighted the developments and challenges central to the international and local soy markets and agricultural landscape. Major industry experts and senior trade representatives from Europe and MENA, including northeast Europe, attended the event and addressed many key topics. The participants showed real interest in learning about the latest developments in the soy markets, risk management, sustainability and quality.
In addition, the planned social and networking activities provided ample opportunities to develop and strengthen the relationships between the customers and key members of the U.S. soybean industry and explore real business opportunities.
Among the audience, USSEC had six customers representing leading commodity trading companies and feed compounders in the northeast European sub region who enjoyed the professional sessions and the whole conference.
Agnieszka Kotarska of Glencore-Poland said, “Thank you, USSEC, for having us at this highly professional and super interesting event. I am sure my Polish and Hungarian colleagues agree with me that the firsthand information gathered here and personal contact with many experts and industry members from the U.S., Europe, and other countries will be beneficial in our work in the months to come. We think it was a great event!”
These customers also valued the organizers providing all the presentations to them after the conference, calling it “unique” in the convention business.
USSEC staff and local regional consultants also held the event in high regard. USSEC Technical Director for Northeast Europe Jerzy Kosieradzki stated, “It was probably the best of all of the regional trade conference we had ever had in Europe/MENA Region. The presentations on soy markets and macroeconomic perspective were especially valuable and considered first class.”
The Lisbon Trade Exchange also confirmed that the earlier strategic decision made in the hosting region to reduce USSEC’s Europe/MENA customers presence at the U.S. Soy Global Trade Exchanges, while focusing instead on the regional buyers’ conferences every second year and clearly targeted team trips to the U.S., was a good decision.
USSEC recently brought Dr. Jannes Doppenberg, swine nutrition expert at Schorthorst Feed Research (SFR), the Netherlands, to Poland to visit with a number of local feed compounders and swine integrators and discuss their feeding programs. From the point of view of the U.S. Soy industry, such personal visits of internationally renowned experts help to build up its relationships with key local nutritionists, which is key to delving deeper into their feed formulations, and encouraging them to share how they formulate feeds and which feedstuffs and nutrient restrictions they use.
At a couple of companies, presentations were shown on the effect of birth weight on technical performance and meat quality, along with the effects of dietary amino acid levels and genetics. In conclusion, weight selection of the starter piglets and split sex feeding will decrease feed costs and improve carcass validation. It was emphasized that higher levels of dietary amino acids will improve carcass quality, especially with genetically superior piglets and boars versus barrows. This will obviously increase the soybean meal usage.
The nutritional discussion at some of the other companies focused on lactating sow feeds. Results were presented on how to increase feed intake by using high quality proteins, meaning an amino acid profile as close to ideal as possible and a high ileal digestibility. This provided the USSEC consultant with the opportunity to mention the higher quality of U.S. Soy.
At one company, the discussion concentrated on comparing technical results from Poland with those in the Netherlands, U.S., and some other leading countries. With a lowest feed conversion ratio (FCR) of 2.6 (up to 3.1 with high slaughter weights), there was a lot of room for improvement. This meant the energy conversion was even worse. The use of an standardized ileal digestibility (SID) amino acid profile and net energy system were discussed in order to improve technical performance and validate the superior quality of U.S. soybean meal. The bi-monthly soybean meal quality by origin report produced by SFR for USSEC, which included shadow pricing for Poland, was shown to the customers.
Also, the expert’s meeting with the largest integration in Poland, ended with a clear conclusion that setting higher levels of SID amino acids in their pig diets would increase the usage of soybean meal slightly increasing the feed cost, but would result in better carcass quality of their finished pigs.
The USSEC Americas team recently took part in the 2017 International Production & Processing Expo (IPPE) in Atlanta, as part of their animal utilization mission to the U.S. Over 31,000 poultry, meat, and feed industry leaders from all over the world visited IPPE. The 2017 IPPE featured 1,273 exhibitors and just over 8000 international visitors from 129 countries, with Canada having the largest representation with almost 1,400 attendees. The largest regional representation, however, came from the Caribbean, Mexico, and South America, adding up to 3,226 visitors, showing the strength and interest of the related industries in the Americas Region.
USSEC participated by having multiple regions represented and through various activities. The presence at the booth of U.S. Soy grower leaders, staff, and consultants from diverse regions allowed for animated discussions and interactions with visitors and industry representatives from multiple countries as well as exposing them to the U.S. Soy advantage and communicating the U.S. Soy sustainability message. This all translated to a prime opportunity for USSEC to continue building a strong preference for U.S. Soy.
The USSEC Americas team was represented by Gerardo Luna, Pedro Lora, and Belinda Pignotti, who, prior to the event, worked closely with the local Foreign Agricultural Services (FAS) and U.S. Department of Trade Representations Foreign Commercial Service (FCS) representatives in the Americas to promote the registration of more than 750 contacts, all of whom were told about USSEC’s booth and encouraged to participate in USSEC activities during the event.
While attending IPPE, USSEC Americas consultants participated in the animal utilization (AU) contractor meeting held on February 1. Led by USSEC CEO Jim Sutter and Pam Helmsing, USSEC Marketing Director, Animal Utilization & Meal and Acting Asia Sub-Continent Lead, the meeting proved an interesting and useful experience allowing for interaction with contractors from different regions around the globe. Mr. Lora, Ms. Pignotti, and Mr. Luna shared relevant markets’ current conditions, successful experiences throughout the most recent fiscal years, and potential activities to best service stakeholders with U.S. grower leaders and staff.
At IPPE, USSEC hosted a luncheon where USSEC consultant Dr. Gonzalo Mateos presented a technical lecture, “Have You Checked Your Soybean’s Pedigree Lately? – Evaluating the Nutritive Value of Soybean Meal in Poultry Diets.” More than 120 people, including direct customers and lead industry association representatives, as well as FAS, FCS officials, and U.S. Department of Agriculture (USDA) cooperators from more than 20 countries, attended this event. USSEC staff and contractors all collaborated in hosting such a distinguished group of guests.
Although the Americas region did not sponsor a group of industry representatives, prior to the event, consultants worked very closely with the local FAS and FCS representatives in the Americas, who did co-sponsor relevant attendees. Efforts by the regional team included promoting the registration of more than 750 contacts, namely from Colombia, the Dominican Republic, Ecuador, Mexico and Peru. These contacts were all previously informed of USSEC’s booth and its location, and were specifically invited to USSEC’s luncheon. The Americas regional consultants arranged for two major specialized media to cover and report on the event and to have Dr. Mateos interviewed, thus resulting in a strong support of the distribution of information on USSEC and the technical content of conference.
“IPPE was a great experience that involved team work and crossing the efforts amongst consultants from different regions,” said Mr. Luna. “We all enjoyed interacting with visitors from all over the world and introducing our regional customers to the grower leaders. Our customers enjoyed talking with them and our ‘neighbors’ from SoyMeal InfoCenter, which provided ideas for potential activities.”
He continued, “Our team really enjoyed the opportunity to service our membership, both exporters and allied classes, and to provide them with specific information, contact leads, and market references and updates. Our conversations with them on their specific interests and capacities allowed us to better suggest contacts and better target their efforts.”
USSEC hosted a team of delegates from Morocco’s feed, egg and poultry industries at the International Production and Processing Expo (IPPE) in Atlanta, Georgia from January 31 – February 2. The show, considered to be in the top 50 of all U.S. trade shows, is a world meeting forum for suppliers, producers, and processors displaying the latest equipment and services representing the entire chain of protein production and processing, creating a meeting platform for international soy buyers and U.S. suppliers. This year’s conference welcomed a record number of attendees with over 31,000 from more than 130 countries. Key decision makers from poultry operations, integrated companies, feed mills, associations, and allied industry professionals share ideas, network, and conduct business.
At the luncheon hosted by USSEC, attendees learned how to differentiate soybean meal by origin and the advantages of U.S. soybean meal through the presentation of Dr. Gonzalo Mateos, professor of Animal Science at the University of Madrid, titled “Have You Checked You Soybean’s Pedigree Lately? Evaluating the Nutritive Value of Soybean Meal in Poultry Diets.”
USSEC consultant – North Africa Benabdeljelil K. accompanied customers and guided them through various activities conducted by USSEC and IPPE. At the USSEC booth, they learned more about the organization and U.S. Soy products through discussions with grower leaders, including United Soybean Board (USB) director Bob Metz, American Soybean Board (ASA) director Brian Ogletree, and Rusty Smith, Arkansas Soybean Promotion Board. USSEC team members and several consultants from other markets discussed several issues related to soybean use with customers.
The main factors impacting demand for U.S. Soy as a key ingredient in animal feed, successful tactics to differentiate and create a preference for U.S. Soy, specific promotion materials, common communication messages adapted to regional needs were the issues discussed during the animal utilization meeting held by USSEC CEO Jim Sutter, aiming to develop successful and focused actions helped by collective expertise and resources.
The one-on-one interactions during the three-day event improved confidence and trust levels with the U.S Soy industry and USSEC’s worldwide operations.
Executive presidents from the Venezuelan Feed Association (AFACA); Poultry Federation (FENAVI); and Swine Federation (FEPORCINA); in addition to institutional representation from Grupo La Caridad, the country’s largest animal integrator; Protinal/Proagro, the second largest animal integrator; Mayupan, the largest turkey producer in Venezuela; and Alconca/Ovomar, and Venezuela’s largest egg cooperative); and FAS Caracas officials attended a trade luncheon hosted by USSEC Americas.
One of the meeting’s main topics was the serious supply problem the industry is facing with the lack of foreign currency flow and availability. From June through September 2016, the industry contributed with a temporary “relief” by importing raw materials at a free dollar exchange rate, but this is no longer sustainable. From now on, all imports of raw materials will be made by the government’s purchasing agency only. According to this group, there is some local corn to last until February 2017, but the government will have to resolve the supply of soybean meal. The group stated that they foresee the sector shrinking by 20 percent of what used to be a regular production of 6 million metric tons (MMT) of feed up until 2015.
As part of USSEC’s goals for regulators to understand the need to innovate trade barriers and allow a better flow of U.S. Soy imports into the Americas regio, USSEC, and Foreign Agricultural Service (FAS) – Lima, and FAS – Quito, were involved in the process of gathering the recommendations necessary for an extension of a zero percent customs duty deferral for soybean meal imports to Ecuador. Parties involved worked very closely with the Trade Division of the Ministry of Agriculture, Livestock, Aquaculture and Fishery (MAGAP).
On December 21, 2016, MAGAP presented a technical report with the recommendations to grant an extension of the customs tariff deferral of zero percent ad-valorem, and the temporary suspension of the Andean Price Band System for imports of soybean meal from any origin.
On December 23, 2016, during a general session of the Foreign Affairs Ministry of Ecuador (COMEX), a three-year extension was approved, expiring on December 31, 2019.
According to the official document of this resolution, “The custom tariff in Ecuador is a tool of economic policy that must promote the development of local production, in accordance with government policies, to increase competition in the productive sectors in Ecuador.
Through Resolution No. 59 of May 17, 2012, published in the Official Registry No. 859, dated December 28, 2012, the custom tariff in Ecuador was approved.
With Resolution No. 040-2014, adopted on November 26, 2014, the Ministry of Foreign Affairs of Ecuador (COMEX ) resolved to defer to 0% ad valorem and suspend the application of the Andean System Price Band until December 2016 for the importation of soybean meal, classified under customs tariff code 2304.00.00.00, referred to meals and other solid residues obtained from the extraction of soybean oil, including grinded or in pellets.”
Discussions focused on the quality, consistency and sustainability of U.S. Soy during the 5th U.S. Soy Global Trade Exchange for Europe – Middle East/North Africa (EU/MENA) during the recent conference in Lisbon, Portugal. More than 180 customers and 15 USSEC members from 32 countries gathered to discuss the global soy market situation and expectations for the feed and food industry for Europe and the Middle East. USSEC’s two-day conference is one of the few events combining the soy industry throughout those regions and leading soy crushers, feed companies, and poultry and livestock producers were in attendance.
Conference presenters highlighted the importance of the Europe and Middle East market with data showing that EU-28 and Russia represented the top three countries in poultry and pork production growth since 2010, behind only the U.S. Additionally, 13 of the top 30 global feed-producing countries are in Europe and MENA and were represented at the USSEC conference. With one-third of the global gross domestic product (GDP), this region continues to increase its soy consumption and remains highly competitive in poultry and pork production.
USSEC and United Soybean Board (USB) director Todd Gibson, American Soybean Association (ASA) director Bill Wykes, and USB director Andy Fabin highlighted the sustainability of U.S. Soy in their presentations. Each emphasized the sustainability practices of his farm and his production expectations for the upcoming growing season.
Regional customers noted their appreciation in hearing about soy production straight from the producers. USSEC Regional Director – EU/MENA Brent Babb stressed the importance of the U.S. Soy Sustainability Assurance Protocol (SSAP) and the positive environmental indicators of U.S. Soy production. Nick Major, representing FEFAC, the European Feed Association, discussed the importance of sustainability to consumers and retailers in the Europe market. The SSAP meets the benchmark of FEFAC’s soy sourcing guidelines and is a welcome source of sustainable soy supply for the European market. The EU is one of the major users of the SSAP certification system, which now totals over 6.7 million tons in export shipments this marketing year, over 10 percent of U.S. Soy exports.
USSEC was invited, through Pork Colombia (Colombian Swine Association), to participate in an event developed by Colanta, the largest dairy processing cooperative in Colombia. The event took place in San Pedro, Medellin on November 26, 2016.
Colanta owns three state of the art harvest plants where they process veal, dairy cows, and pork, each one in its own line in one big complex.
As a dairy cooperative, Colanta also encourages its associates to raise pigs and therefore warranties their pig input for the swine harvest plant. The weight of a market pig has increased over the years from 100 kilograms (kg) up to 150 kg. The workshop, aimed at swine producers associated to Colanta, was set to demonstrate that a good heavy pig puts out more meat when fed properly, than a lighter pig. This is of interest to pork producers since Colanta pays by the percentage of lean meat on pigs.
To prove the importance of proper nutrition in pigs, two pigs, weighing approximately the same amount, from different farms, and with different back fat, were picked to debone and measure the amount of lean meat. The animal with the least amount of back fat rendered more meat than the one with high levels of back fat. This simple but effective demonstration showed participants how proper nutrition and farm management can lead to a higher percentage of lean meat, and therefore a higher monetary compensation.
Staff from Colanta and their associates spoke very highly of the workshop and of USSEC consultant Julio Chaves, to the point that they want to repeat this event at least twice a year with more and different Colanta associates. USSEC will help Colanta demonstrate that a heavier pig does not necessarily mean more fat when proper nutrition is taken into account and that U.S. soybeans play an important role in this equation.
USSEC participated in the International Production & Processing Expo (IPPE) in Atlanta, Georgia from January 30 – February 2.
125 guests from 16 countries attended a luncheon hosted by USSEC.
USSEC CEO Jim Sutter welcomed the attendees, and American Soybean Association (ASA) director Brian Ogletree gave a presentation titled, “My Farm & the U.S. Soy Advantage.”
USSEC consultant Dr. Gonzalo Mateos, professor of animal science at the University of Madid, spoke about his research on soybean origin, “Have You Checked Your Soybean’s Pedigree Lately? Evaluating the Nutritive Value of Soybean Meal in Poultry Diets.”
Grower leaders Bob Metz, United Soybean Board (USB) director, and Rusty Smith, Arkansas Soybean Promotion Board, joined Mr. Ogletree on this mission.
In addition to the luncheon, the team represented the U.S. Soy industry at the USSEC booth and escorted regional trade teams.
The 2017 IPPE convention brought together more than 1,200 exhibitors and 30,000 visitors. The show focuses on innovation, education, global reach, and networking and is regarded as the largest annual trade show for the poultry, meat and feed industries.
As a direct outcome of the information and knowledge provided by USSEC’s biotechnology and sustainability team in September 2016, the Colombian Association of Endocrinology (ACE) is now officially supporting the poultry sector in Colombia in demystifying the supposed use of hormones in broilers, which had thought to be linked to early puberty in teenagers. This stance also comes from a thorough and comprehensive understanding of GMO products and U.S. production.
The president of ACE and a director of FENAVI, the Colombian Poultry Federation, participated in this program, led by USSEC. The Americas team was made up of more than 40 representatives from Mexico, Colombia, Ecuador, and Costa Rica and included representatives from the government, industry, and media sectors. Throughout the event, the group was exposed to U.S. regulatory authorities, academic /scientific representatives and grower leaders, all of whom provided valuable information and demystified beliefs around the topics at hand. The group had access to an array of information on agricultural production of GMOs in the U.S.
In two consecutive events titled “Protein for All,” USSEC India targeted the layer industry to accelerate demand for soybean meal usage. With 83 billion eggs produced last year, India ranks third in the world. The province targeted for this activity, Andhra Pradesh, accounts for 30 percent of India’s egg production. The region is also the leading province for the production of fish and shrimp and figures in the top five provinces for broiler production.
Soy inclusions in the layer sector can swing substantially depending on the price, supply, and availability of other competing sources of protein. Customers recognize that soybean meal is produced using a standard process and therefore the quality of protein is nutritionally superior to other protein sources. In order to build more demand for soy in the layer sector, USSEC conducted two events in this province, set apart by a distance of 124 miles, where the maximum concentration of operations exist. It partnered with the leading poultry industry group, Srinivasa Hatcheries, which helped gather potential customers at the seminars.
Dr. S.V. Rama Rao who represents the Poultry Directorate of the Central Government of India was the lead speaker. A well-known researcher and an accepted guide for the industry, Dr. Rao spoke in depth on the quality and nutritional intricacies of soybean meal and how they affect egg production. USSEC animal utilization consultants Pawan Kumar and Yadu Nandan spoke on the commercial side, guiding the audience on buying skills and supply and demand trends of soy. The consultants also emphasized egg as a low cost protein source for the Indian population and recommended that the government position eggs in their social welfare and feeding programs. USSEC Deputy Regional Lead – Asia Subcontinent (ASC) Vijay Anand wrapped up the discussions by explaining how value addition to soy can be benefit the sellers (crush plants) and how customer demand for full strength soy protein can benefit the buyers (poultry sector).
An estimation made by USSEC consultants helped to quantify the target customers at these two events. The first event conducted in Vijayawada had 110 layer farmers and 8 aqua feed millers who represented 28 million layer bird holdings and 430,000 metric tons (MT) of annual aqua feed milling (layer and aqua). The layer group represented a soybean meal usage of 109,000 MT, while the aqua feed millers represented 86,000 MT. Similarly, the second event held at Rajahmundry, with 130 participants represented 23 million layer bird holdings requiring 92,000 MT of soybean meal in their operations.
USSEC attended one of Russia’s largest industrial exhibitions, the XXIInd International Industrial Trade Fair, “MVC: Cereals – Mixed Feeds – Veterinary – 2017” on January 30 and 31 in the All-Russia Exhibition Center of Peoples’ Achievements in Moscow. Since 1996, this particular trade fair has become an undisputed authority and one of the largest professional forums in the world where experts gather to share and exchange new ideas and knowledge, build long-term relationships, and sign contracts. More than 400 exhibitors represented 26 countries and 40 regions of Russia at the event.
The exhibition was accompanied by a diversified business program including international conferences, seminars, and workshops devoted to different aspects of feed supplies and production, nutritional parameters of different feed additives and modern feeding programs, livestock production, feed market status and development, oilseed and meal supplies, and veterinary issues, among others.
The USSEC consultants participated at two key events of the program, giving presentations featuring the usage of soy for different feeding applications and demonstrating the nutritional benefits of U.S. Soy.
More than 120 people attended the USSEC presentation and follow-up discussions. Dr. Jan van Eys answered a number of questions proving the availability of soy proteins for aquaculture diets. Despite the modest level of current aquaculture and fish farming in Russia, this area has a very high potential for development in the next few years. Domestic production of Hi-Pro soybean meal and soy protein concentrate (SPC), which was started by the Sodrugestvo group in Kaliningrad, coupled with a shortage and a rise in fish meal prices has increased the interest of local feed producers to alternative protein sources derived from soybeans.
Russia already ranks fifth in the world in pork production and is expected to grow further over the next several years.
One day of the Moscow visit was devoted to meeting and consulting with local customers at the booth of Sodrugestvo group, which offered the opportunity to further explain the advantages of U.S. Soy and soy in general in poultry, aqua, and swine rations.
Sodrugestvo is the largest soybean crushing company in Russia and the former Soviet Union region. The company is the largest buyer of U.S. soybeans in Russia and the Commonwealth of Independent States (CIS). In MY16, it imported half a million metric tons (MT) of U.S. soybeans. T he company was very disappointed with a temporary suspension for the import of U.S. soybeans imposed by Russia in February 2016 and looks forward to its cancellation.
Brazilian meat company BRF has signed an agreement to acquire USSEC customer and Turkish poultry producer Banvit to expand its international presence. Turkey is a bridge between Europe and Middle Eastern countries and BRF plans to use this advantage to produce poultry in Turkey and export to these countries due to the price advantage and Halal certification of Turkish companies.
The enterprise value of Banvit is estimated at $470 million. The transaction will be carried out through a joint venture between BRF and Qatar Investment Authority (QIA), the sovereign fund of Qatar. While BRF will hold a 60 percent stake in the joint venture, QIA will own 40 percent. Banvit, a fully integrated producer, has facilities ranging from feed control to final food processing. It has five feed plants, four hatcheries, and five production plants.
The first phase of the transaction involves the purchase of a 79.5 percent stake in Banvit, followed later by a tender offer for the remaining minority interest of 20.5 percent.
Banvit is a loyal USSEC customer, consuming around 150,000 tons of soybean meal and full fat soy for its poultry production. Banvit representatives have been regular participants in USSEC’s activities in the poultry nutrition, risk management, dairy nutrition, and feed formulation fields since USSEC began its activities in Turkey. This acquisition will drive the growth of Banvit as well as the poultry industry in the next couple of years in Turkey, as well as helping the Turkish poultry industry to export its production to other countries.
USSEC recently attended the Pakistan Edible Oils Conference (PEOC) and visited customers in Pakistan, in addition to holding Asia Subcontinent (ASC) staff planning meetings in India.
USSEC CEO Jim Sutter and USSEC Acting ASC Regional Lead and Marketing Director – Animal Nutrition Pam Helmsing traveled to New Delhi and Agra, India and Karachi and Lahore, Pakistan from January 13 – 26. During that time, they met with customers and potential customers of U.S. Soy in Pakistan to hear about their markets and concerns and talk about the value of U.S. Soy; Mr. Sutter spoke at the PEOC event; and they worked with the ASC team to plan for the execution of existing and future programs.
Mr. Sutter addressed approximately 500 attendees at PEOC, speaking about the value and sustainability of U.S. Soy. After the PEOC event, meetings with Pakistani crushers and feed mills took place.
USSEC’s plans in Pakistan include: technical training for the solvent extractor industry; nutritional expertise for the poultry industry; possible assistance with demand building for poultry, including nutritional information and countering junk science that says poultry is harmful; possible U.S. Soy oil promotion assistance to position soy oil as a premium brand; and the possibility of bringing a group to Kansas State University for soybean procurement training through a U.S. Department of Agriculture (USDA) Cochran grant.
Palm and canola currently dominate the oil market in Pakistan, although soybean imports for crush have increased dramatically. The industry recognizes that oil produced with U.S. Soy is lighter in color and has a lower cost of processing than soy from South America. There continues to be a preference for canola and palm, however, because of higher oil contents and consumer preference. Pakistani crushers are very price sensitive. They admit that they are unable to take U.S. Soy and produce as high a quality of soybean meal as can be imported from the U.S. and are anxious to learn how to improve their processes to do so.
Because purchases of soy by individual companies are rather small, purchases are usually made with multiple consignors. This means competitors are getting the same quality at the same price at the same time, which leads to consensus opinions about the quality and/or issues with product from a given country or supplier. This is true for both soybean meal and whole beans. The industry is moving toward some bulk handling.
The feed industry also recognizes the difference in quality between U.S. soybean meal and meal produced locally from U.S. beans. They note that the quality is improving. The feed industry is sophisticated and recognizes the value of U.S. Soy, both intrinsic and extrinsic advantages, and is looking for ways to calculate what premium they can afford to pay for U.S. origin.
The poultry industry has been growing at a rate of eight to ten percent yearly, but there are some plateau years. Profitability is low, with chicken at about two-thirds the price of lentils. The two major barriers to growth in chicken consumption are poverty and misinformation about the quality of poultry meat. The Pakistan Poultry Association is planning a feeding program at a few public schools, providing eggs and chicken legs to children and will collect data to show improvements in health, school attendance and learning.
USSEC hosted a team of 12 animal utilization (AU) industry representatives from core customer companies from 5 Latin American countries to the New Orleans area in October 2016.
Through a series of visits and meetings over the course of three days, the customers gained first-hand exposure to some of the advantages of U.S. Soy, in relation to logistics, finance, and quality. Participants had the opportunity to interact with two USSEC member firms, a shipping agent, and USSEC consultant experts, and discuss purchasing and maritime freights.
The visit to Thionville Laboratories catered to specific interests expressed by customers from the Dominican Republic, English-speaking Caribbean, and Mexico. The CEO of Thionville Laboratories extended a warm welcome to the team and shared information relating to the technical aspects of surveying, its conditions, requirements, and advantages. The staff in charge of the laboratory and analysis discussed technical topics ranging from sampling procedures, to input analysis methods, to the equipment and resources available, and the most current techniques. The team had the unique opportunity to see the laboratory conduct a series of tests on soybean meal samples that had been submitted in advance by one of the firms in attendance, giving way to in-depth discussions.
CHS Inc. hosted the team at their Myrtle Grove facilities. It was the first time most of the members of the group had ever visited a port and export facilities, where they could tour and interact with trading representatives and local staff in charge. This opportunity led to discussions focused on current market perspectives, loading and exporting processes, execution of contracts, and competitive logistics in the U.S.
The third visit took place at Bluewater Shipping, Inc. After a presentation about their company and the services they offer, the discussion turned to the information and resources available to keep track and evaluate logistics and shipping, and follow-up vessels en route.
During the site visits, USSEC consultants Mark Kuehl (expert on freights), Ronald Perez and Francisco Cabrera (experts on purchasing and contracting), discussed the following topics with the group: pricing of products, domestic river and barge logistics, elevation facilities, and related costs. Mr. Kuehl conducted a presentation on maritime freights, freight market structure, and perspectives. Based on the most up to date information and figures, he led participants through comprehensive examples of freight estimations and transit times, which highlighted the logistical advantages of U.S. Soy and grains.
The AU team was escorted by USSEC consultants Pedro Lora, Fradbelin Escarraman, and Gerardo Luna, whose varied knowledge and expertise provided participants with a tailor-made experience, which allowed them to participate in discussions around key aspects of soybean meal, products, exports, technical, trade and marketing related issues.
The trip was a great success, and the team expressed their appreciation to USSEC and all the companies and firms visited.
USSEC recently conducted a soy demand-building event in Kandy, Sri Lanka as an extension of a two-day national event planned by the Sri Lankan government to educate audiences about protein. About 500 participants attended this event with a significant group including influencers from the government, scientists, and representatives from the animal feed and protein trade industry.
USSEC consultants in Sri Lanka and southern India, Dr. Athula Mahagamage and Dr. Yadunandan, led the conference. Dr. Mahagamage delivered a lecture on importance of protein and how Sri Lanka has been able to increase the production of chicken and eggs to meet growing demand. The session was also used to demystify perceptions about processes employed in chicken production, which was identified as a minor constraint that hampered chicken consumption in the country despite stable demand. During his lecture, Dr. Mahagamage shared data on the utilization of U.S soybean meal in the Sri Lankan poultry industry, emphasizing that the quality meat and positive economics seen in production economics are due to the superior quality and consistent supply of U.S soybean meal.
Drs. Mahagamage and Yadunandan also conducted a closed room discussion with the animal husbandry department, poultry farmers, and veterinary college faculties. Participants agreed on the importance of developing further strategies to increase chicken and egg production in Sri Lanka. Mr. Jayan, owner of Jaya farms, a leading poultry enterprise, pointed out that how U.S soybean meal has contributed to the development of Sri Lanka’s poultry industry.
Mithreepala Sirisena, president of the Democratic Socialist Republic of Sri Lanka, attended the event’s second day. The 304 participants included officials from various government departments, teachers, animal husbandry officials, poultry farmers, and feed millers. Dr. Mahagamage invited two external speakers, Dr. Gamini Jayakody, consultant physician to the World Health Organization (WHO) and Ministry of Health and Dr. Nimal Priyankarage, head of nutrition at the Veterinary Research Institute, to speak at the event and focus on nutrition and nutritional factors. Dr. Priyankarage spoke on high quality protein and how to differentiate complete and incomplete proteins. While speaking on amino acid composition in vegetable and animal proteins, he stressed that only soybeans offer an almost complete profile of amino acids.
USSEC recently organized a technical seminar in Bucharest, Romania to support the development of the consolidation of Romania’s swine industry.
USSEC consultants Dr. Hans Stein and Dr. Jan van Eys visited with key Romanian integrated companies on behalf of USSEC prior to the event. The consultants were invited for field visits that focused on the industrial Romanian swine sector, including integrated feed manufacturers and large size swine farms, owned by local and foreign investors from various countries. The objective of these field visits was to audit the industrial facilities and see where technical advice could be provided in order to improve operations, increase efficiency, and emphasize the advantages of working with U.S. Soy products.
Meeting with feed mill, quality control, and farm managers was instructive and appreciated by the representatives visited. Regular contact between USSEC and its customers enhances the message that needs to be communicated and reminds customers of the importance of quality differences among soy products in addition to what USSEC can mean for these customers – both from a commercial as well as a technical point of view.
The week concluded with the seminar in Bucharest, where more than 25 attendees valued the information conveyed by speakers in regards to soy quality, novel soy ingredients, and swine nutrition.
Currently, the pig production in Romania is in the process of consolidation and pig farmers have understood the need for having sustainable production based on investments in technology, genetics, nutrition, and integration. At this stage, the top swine integrations are controlled by U.S., Chinese, and Danish investors who understood the opportunities coming from the demand and supply ratio: Romania produces 55 percent of the pork meat it consumes.
Given the interest in the various topics discussed during USSEC’s visit to Romania and the need as well as potential for improvements in pig feed manufacturing and farm management, a regular follow-up activity is suggested. This is especially true when considering the opportunity this market offers for growth in livestock production in Romania and the use of value-added U.S. Soy products.