The population of Sub-Saharan Africa (SSA) exceeds 1 billion people with predictions to double by 2050, making it one of the most attractive frontier markets.
SSA (particularly Nigeria) is already one of the largest wheat importers and a rapidly growing poultry importer. Despite the human capital, Nigeria is plagued with low purchasing power ($2400 GDP/cap), low life expectancy, (55 yrs) and a critical lack of infrastructure.
USSEC’s strategy is to create long term relationships that will enable the U.S. to seize opportunities by establishing a Soy Excellence Center—the flagship program—in Nigeria. This will be the educational pillar to advance the region’s soy supply chain.
Click the live links below for a country snapshot, including the market and soy usage context, strengths, challenges, and opportunities for key countries that import U.S. Soy.