USSEC Morocco’s Delegation Participates in IPPE 2016

By - Monday, February 22, 2016

USSEC hosted a team of delegates from Morocco’s feed, egg and poultry industries at the International Production and Processing Expo (IPPE) in Atlanta, Georgia from January 26-28.

The show, ranked in the top 50 of all trade shows in the U.S., is a global meeting forum for suppliers, producers and processors displaying the latest equipment and services representing the entire chain of protein production and processing, and creating a platform for international soy buyers and US suppliers to meet.

It attracted key decision makers from poultry operations, integrated companies, feed mills, associations and allied industries professionals to share ideas, network and conduct business.

The Moroccan delegation poses at the USSEC booth at IPPE 2016

The Moroccan delegation poses at the USSEC booth at IPPE 2016

At USSEC’s luncheon meeting, the Moroccan delegates greatly benefited from the information presented by Dr. Armando Mirande on “True Costs of Avian Influenza,” the current market threat.

USSEC consultant Khalid Benabdeljelil accompanied the delegation and guided them through various activities conducted by USSEC and IPPE. They were invited to the USSEC booth where they learned more about USSEC and met soybean meal suppliers from the U.S.

Current issues were discussed with United Soybean Director (USB) director Robert White; American Soybean Association (ASA) directors Brooks Hurst and Steve Yoder; Minnesota Soybean Research & Promotion Council (MSR & PC) director Jim Call; and Minnesota Soybean Growers Association (MSGA) director Mike O’Leary.

USSEC’s St. Louis-based staff, along with several consultants from other markets including Europe, Asia and South America, discussed issues related to soybean use with the Moroccan customers at the USSEC booth.

The discussions and one-on-one interactions during the three-day event improved confidence and trust levels between the Moroccan delegation and the U.S Soy industry and USSEC’s worldwide operations.