As part of the continued, multi-country tour to promote U.S. Soy, leaders from USSEC, the American Soybean Association (ASA), and the United Soybean Board (USB) will hold meetings this week with Chinese importers in Beijing and Shanghai. The meetings are a part of USSEC’s efforts to maintain and further build relationships with exporters and stakeholders in international markets. ASA president Davie Stephens and USB chairman Keith Tapp will participate in these meetings.
“U.S. soybean farmers work hard every year to deliver a high-quality product to customers around the world,” said USSEC CEO Jim Sutter. “Our mission at USSEC is to help our growers remain competitive by building global demand and expanding market access for U.S. Soy.”
Consumers globally are demanding soy products in record volume and U.S. exports to other countries have grown significantly over the past year. To ensure this demand continues, USSEC is focused on short and long-term strategies to increase availability of innovative, nutritious and quality U.S. Soy.
As part of these strategies, USSEC is conducting a tour called Experience Today’s U.S. Soy Advantage in key priority markets. The purpose of these meetings is to remind customers of the benefits of U.S. Soy, thank them for their trust in American soybean farmers, and foster U.S. Soy interests. To date, events have been held in numerous markets across the world.
“U.S. soybean farmers and exporters should know that USSEC is investing in markets that represent future growth opportunities for U.S. Soy. We believe these discussions are having a positive impact on our current and future growth opportunities,” affirmed Sutter.