Greater China

A staggering 1.424 billion soy consumers reside in the Greater China Region and it boasts a growing middle class that is improving and diversifying its diet with an increased consumption of vegetable and animal protein and vegetable oils derived from soy. This expanding middle class currently numbers over 350 million and China has a goal of moving a further 300 million consumers from rural lifestyles to urban lifestyles and incomes in the next ten to fifteen years. This development trend portends well for increased soy imports and consumption as Chinese consumption of animal protein and vegetable oil among urban consumers is double that of rural consumers.

The crushing sector in Taiwan increased its imports of commodity soybeans. In Taiwan, imports increased by more than 400 million bushels, pushing the market share for U.S. soybeans over 50 percent. Taiwan remains a strong destination for containerized soybeans with over 35 percent of its bulk U.S. soybean imports arriving in Taiwan in containers.

With the increase in urban incomes, it is not surprising that U.S. soy exports of soybeans to China have recorded back-to-back record years exceeding one billion bushels each year. Looking forward, a recently commissioned USSEC research report on future soy consumption and imports indicates annual soybean imports will increase between 110 to 183 million bushels per year for the next five years.






Greater China Directory

Xiaoping Zhang

Regional Director - Greater China

U.S. Soybean Export Council
Suite 1016
China World Office #1
China World Trade Center
No. 1 Jianguomenwai Avenue
Beijing 100004
People’s Republic of China

Julian Lin

Market Director - Greater China, Taiwan

U.S. Soybean Export Council
6 Fl., #27, Chang An East Road
Section 1
Taipei 104


Qian (Kathy) Wang

Marketing Program Assistant Manager - Greater China

Grace Chan

Marketing Manager - Greater China, Taiwan

Liang Zhao

Public Affairs Manager - Greater China

Richard Yanming Han

Technical Director - Animal Utilization, Greater China; Senior Technical Adviser - Animal Utilization, Southeast Asia

Dan Zou

Marketing Program Manager, Greater China

Enhua Zhou

Freshwater Aquaculture Technical Manager - Aquaculture Utilization, Greater China

Jian (Jim) Zhang

Program Manager - Aquaculture Utilization, Greater China

Jinrong (Joanna) Qian

Program Manager - Human Utilization, Greater China

Xuyan (Sunny) Zhang

Program Manager - Animal Utilization, Greater China

Hsiang Pin Lan

Marine Aquaculture Technical Consultant – Aquaculture Utilization, Greater China & Southeast Asia

Xueshi (Sam) Shi

Technical Consultant - Animal Utilization, Greater China

Naishun (David) Li

Program Assistant - Aquaculture Utilization, Greater China

Rolando (Budoy) Gamboa

Controller - Greater China and North Asia

Zhuo (Irene) Yang

Regional Project Team Lead - Greater China & North Asia

Xiaodan Hu

Senior Accountant - Greater China and North Asia

Shuo (Louise) Liu

Administrative Assistant - Greater China

Nan (Nina) Luan

Regional Project Management Assistant - Greater China & North Asia

Chenbo Wu

Event Planner - Greater China