Southeast Asia

Southeast Asia currently has a total population of 636 million, which the U.S. Census Bureau projects to increase to 697 million by 2025. Although there is a wide mix of cultures and religions, the region is relatively stable socially and politically. Southeast Asia’s economy is the sixth largest in the world. Collectively, ASEAN’s (Association of Southeast Asian Nations) largest economies, which include Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, is projected to continue its robust economic growth, boasting an approximate 5 – 6 percent annual average growth rate compared with 3.0 to 3.5 percent for the global economy.

With its growing population – an additional 6 million mouths to feed annually – and burgeoning middle-class consumers with rising disposable household incomes, Southeast Asia’s animal protein consumption is projected to achieve a compounded annual growth rate of 20 percent in the next five years. Largely dependent on imported raw feed ingredients, this region needs to increase its purchase of soybean and soybean meal exponentially to meet demand, especially considering that five countries in this region are ranked within the top 20 global broiler producers, five countries are ranked in the top 10 in global aquaculture production, and Vietnam and the Philippines rank #4 and #6 in global pork production, respectively. Total projected imports for U.S. soybeans into Southeast Asia in 2015 are about 3.4 MMT and 2.5 MMT of soybean meal, accounting for over 59 percent and an 18 percent share of the overall market, respectively. This is a 240 million bushel market for U.S. Soy.

Southeast Asia’s regional economies are relatively open and market-driven, and ASEAN countries have good relations with the United States. U.S. exports of agricultural products to ASEAN countries totaled $10.7 billion in 2013. Leading categories include: soybeans ($1.7 billion), dairy products ($1.3 billion), wheat ($1.1 billion), cotton ($923 million), and soybean meal ($909 million). Southeast Asia represents a market with a combined estimated GDP of more than $6 trillion in 2015. A core competency of the major markets in this region is its ability to adopt new technologies and management systems rapidly. Biotechnology acceptance is not a major issue.

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Southeast Asia Directory - Regional

Timothy Loh

Regional Director Southeast Asia

U.S. Soybean Export Council
541 Orchard Road
#11-03 Liat Towers
Republic of Singapore 238881

Curlyn Tan

Regional Accountant - SEA

Boon Yee Yeong

Senior Technical Consultant, Human Utilization - SEA

Lukas Manomaitis

Aquaculture Program Lead Technical Consultant - SEA

Charlotte Tan

Executive Assistant, SEA Regional Program Management Team

Chris Cheong

Technical Consultant, Feed Technology - SEA

Hsiang Pin Lan

Asia Marine Specialist, Aquaculture - SEA

Joyce Foo

Accounts Executive, Regional Accounting Team - SEA

Lily Tang

Accounts Executive, Regional Accounting Team - SEA

Sherbell Yap

Program Executive, Regional Program Management Team - SEA

Southeast Asia Directory - Phillipines

Ted Cortes

Country Representative - Philippines

Levy Manalac

Technical Consultant, Aquaculture - Philippines

Danna Laygo

Program Assistant - Philippines

Basilisa Reas

Technical Consultant, Animal Utilization - Philippines

Southeast Asia Directory - Indonesia

Ali Basry

Country Representative - Indonesia

Budi Tangendjaja

Technical Consultant, Animal Utilization - Indonesia

Dady Maskar

Technical Consultant, Human Utilization - Indonesia

Gede Sumiarsa

Local Coordinator, Aquaculture - Indonesia

Muhammad Ridha

Local Coordinator, Human Utilization - Indonesia

Handiman

Marketing Executive - Indonesia

Dina Pramecwari

Program Assistant - Indonesia

Southeast Asia Directory - Thailand

Orawan Suphamornphan

Program Assistant - Thailand

Opas Supamornpun

Country Representative - Thailand

Yaowaluck Boonsong

Marketing Executive - Thailand

Southeast Asia Directory - Vietnam

Tran Trong Chien

Country Representative - Vietnam

Nguyen Ngan Hanh

Marketing Executive - Vietnam

Diep Ngoc Phan

Accountant - Vietnam

Nguyen Vo Hoang

Technical Consultant, Aquaculture - Vietnam

Southeast Asia Directory - Myanmar

May Myat Noe Lwin

Technical Consultant, Aquaculture - Myanmar

Southeast Asia News

USSEC Co-Organizes 2017 Asia Grain Transportation Conference in Vietnam

Monday, April 3, 2017
Category Animal Utilization General News Southeast Asia 
USSEC, together with the U.S. Grains Council (USGC), and the U.S. Department of Agriculture’s (USDA) Foreign Agricultural Service (FAS), organized the 2017 Asia Grain Transportation Conference (GTC) in Ho Chi Minh City, Vietnam. Mary Tarnowka, U.S. Consul General, U.S. Embassy, Ho Chi Minh City, Vietnam, officially opened this year’s GTC at the Sheraton Saigon. The […]

USSEC, together with the U.S. Grains Council (USGC), and the U.S. Department of Agriculture’s (USDA) Foreign Agricultural Service (FAS), organized the 2017 Asia Grain Transportation Conference (GTC) in Ho Chi Minh City, Vietnam.

Mary Tarnowka, U.S. Consul General, U.S. Embassy, Ho Chi Minh City, Vietnam, officially opened this year’s GTC at the Sheraton Saigon. The event received its highest turnout to date: over 230 participants from across the region and beyond, with 12 nationalities representing around 100 companies. A large delegation of U.S. Soy family members and stakeholders attended, comprised of soy grower leaders, U.S. exporters, speakers, and guests.

The North and South Dakota Qualified State Soybean Boards (QSSB) were the main sponsors of this year’s conference, represented by Mike Appert, vice chairman of the North Dakota Soybean Council, and Joshua Kayser, South Dakota Soybean Association director.

Mr. Kayser gave a presentation on “U.S. Growers Perspectives: U.S. Soybean Crop Production Outlook,” while Mr. Appert assisted in co-chairing the “U.S. Soy Supply – Ensuring Quality & Sustainability through the Value Chain” session during the Southeast Asia Soy Symposium, another USSEC major regional event that is strategically held back to back with the GTC (see following story).

Top L-R: Will McNair (USSEC), Charles Hall (NC), Simeon Williams (NC), Mike Appert (ND), Patrick O’Leary (MN), Gerald Smith (FAS), Brett Medlin (NC), Joshua Kayser (SD), Tim Gottman (MO), Eric Gibson (USSEC) Bottom L-R: Rayan Cahoon (NC), Tony Stafford (MO), Rae Wagoner (KY), Mary Tarnowka (US Embassy), Kathy Maurer (MI), Robert Alan Moore (MI), Bill Bayliss (OH), Nguyen Huong (FAS)

A reception was held for sixteen U.S. grower leaders from eight states and other U.S. Soy Family representatives, which provided a positive message to the participants and also helped to draw the connection between U.S. growers with their destination markets even closer.

As a result of the collective efforts of the organizers, sponsors, supporters, U.S. Soy Industry representatives, and presenters that provided their expertise and insights, 92 percent of 132 respondents polled indicated that this year’s conference experience was between “high value” and “very high value.” The majority of participants rated the speakers highly with over 93 percent indicating their experience from “good” to “very good.” The presentations were broad ranging, yet in-depth with relevant discussions about key Asian markets, the global outlook for grain and soy, trends in ocean freight, and supply chains for food and agri-products. This year, the organizers introduced two special forum sessions, the “U.S. Ag Producers Forum” and “U.S. Ag Exporters Forum,” which were also very well received and attracted strong participation and responses from the participants. Since introducing the e-platform, Pigeonhole, five years ago to manage the questions and answer sessions for these events, the quality of participation and interaction has been outstanding.

Moderated by John Baize. U.S. Soy Representatives; Mike Appert (ND), Joshua Kayser (SD), Rae Wagoner (KY), Brett Medlin (NC), Bill Baliss (OH), Robert Alan Moore (MI), Patrick O’Leary (MN) and Tim Gottman (MO)

 

Moderated by Jay O’Neil. U.S. Exporters Representatives; Jim Traub (Clarkson Grain), Derek Michalski (International Feed Co.), Larry Bradley (Ceres Commodities), Jon Miller (Northwest Grain), Chris Arnold (Scoular), Justin Cauley (CHS Inc.) and Alan McElwain (Bluegrass Farms)

 

Finally, as with every Grain Transportation Conference, the organizers put together a major success criterion, which is marked by the amount of U.S. agricultural products that this important U.S. ag marketing platform has been able to generate for U.S. Soy stakeholders. Based on written evaluations submitted, over 1.1 million metric tons (MMT) of U.S. agricultural products were traded or negotiated at this year’s event. About 600,000 metric tons (MT) of U.S. soybeans and soybean meal were reportedly transacted or equivalent to about 25 million bushels of soybeans. In addition, over half a million metric ton (MMT) of U.S. corn, distiller’s dried grains with solubles (DDGS), and wheat were also transacted at the conference.

 

Vietnam is one of the world’s fastest growing markets for soy because of rapid economic growth and rising population. I gave a presentation this morning on the global soy supply and demand situation. This afternoon I moderated a panel discussion of U.S. farmers attending the meeting. I am very impressed with those attending and with the positives happening in this country. Vietnam ostensibly remains a communist country, but you would not realize it because of all of the capitalism happening here. Great, growing market for U.S. Soy.

-USSEC consultant John Baize

The organizers sincerely thank the North Dakota Soybean Council, South Dakota Soybean Research and Promotion Council, Minnesota Soybean Research and Promotion Council, Kentucky Soybean Association, corporate sponsors, and industry supporters for making the Asia Grain Tranportation Conference a resounding success.

 

 

 

USSEC Holds 12th SEA Soy Symposium in Vietnam

Monday, April 3, 2017
Category General News Southeast Asia Soy Foods 
                The 12th Southeast Asia Soy Sympoisum (SFS), organized by USSEC Southeast Asia (SEA), was held on March 23 and 24 in Ho Chi Minh City, Vietnam. The 12th Symposium was attended by 115 participants from SEA, the U.S., and Japan, comprising key soy food and beverage industry personnel, […]

 

 

 

 

 

 

 

 

The 12th Southeast Asia Soy Sympoisum (SFS), organized by USSEC Southeast Asia (SEA), was held on March 23 and 24 in Ho Chi Minh City, Vietnam. The 12th Symposium was attended by 115 participants from SEA, the U.S., and Japan, comprising key soy food and beverage industry personnel, soybean traders, and related stakeholders. The one-day symposium was preceded by a half-day invitation-only workshop on Enhancing Soy Products Innovations to Meet Health and Market Trends, for a select group of soy food and beverage producers from the region.

As with previous series of this annual 1.5 day regional soy food event, the back-to-back strategic arrangement with the SEA Grains Transportation Conference (GTC), enabled the cross participation of attendees, and the benefits of the high level presence of U.S. Soy grower leaders as well as the support of several qualified state soybean boards (QSSBs) and food grade soybean suppliers, who took the opportunity to meet and network with regional customers and producers, and to establish trade deals as well as gain updates on the markets development in the region.

Organizers, speakers and participants at the 12th SE Asia Soy Symposium

 

Collectively accounting for 25 percent of the world’s total soyfood consumption, ASEAN (Association of Southeast Asian Nations, the group of 10 SEA countries) is also one of the largest importer of U.S. soybeans for food uses, with an estimated 2.5 million metric tons (MMT) out of the 3.6 MMT per year imported into the region designated for soy food and beverage utilization. Of this amount, Indonesia alone accounted for close to 2 MMT of the regional import, almost all targeted for the domestic production and consumption of tempe and tofu.

Mike Appert co-chairs the first symposium session on U.S. food soybean supply

 

 

 

 

 

 

 

Additionally, SEA is a developing market for U.S. food grade identity preserved (IP) soybeans, with about 40,000 – 50,000 MT being imported annually in recent years, to meet the growing demand of quality soyfood for the modern trade food and beverage industry. The joint GTC and SFS events were important platform for U.S. suppliers to build business networks and negotiate trade deals, as gleaned from the pooled survey on transaction negotiated reported in the GTC story.

Gerald Smith, Senior Agriculture Attache at the U.S. Consulate General, Ho Chi Minh City, Vietnam, delivered the opening speech and welcomed the delegates to the 2017 Soy Symposium with the theme of “Soy Insight – Sustainability, Nutrition and Innovation.” The symposium aimed to provide the status and latest updates on U.S. food use and specialty soybeans suppliers, sustainable farm practices and technological solutions, in addition to information on soy health benefits, products trends and innovations that spur soybean consumption and market growth in this important regional market for U.S. Soy.

Organizers, speakers, and chairs of the 12th SE Asia Soy Symposium from the U.S., SEA, Japan, and India with Gerald Smith (4th from left), Snr Ag Attache, US Consultate General, HCMC, Vietnam; and Timothy Loh (2nd from right), USSEC Regional Director – SEA

Speakers Will McNair, Lucas Blaustein and Aaron Skyberg during the Q&A session

 

 

 

 

 

 

 

 

 

The first session on “U.S. Soy Supply – Ensuring Quality and Sustainability Through the Value Chain” was co-chaired by Mike Appert, vice chairman of the North Dakota Soybean Council and Timothy Loh, USSEC Regional Director – SEA. The three speakers from the U.S. included Will McNair, USSEC Stakeholder Relations Manager, who presented on the outlook of U.S. food soybean supplies and shared how through the dependable production of U.S. food soybean and the U.S. Soy Sustainability Assurance Protocol (SSAP), importers of U.S. soybeans and foods are able to create more value for themselves by continuing to differentiate from their competitors. USSEC director Aaron Skyberg of SK Food International and member of the Northern Food Grade Soybean Association (NFGSA), shared the quality traits and Identify Preserved (IP) soybean supply system that catered to the needs and target soybean characteristics sought by soy food and beverage producers through a stringent on farm practices, supply and transportation through the container trade that ensure the identity and quality preservation in delivery to the customers through the containers trade, as reinforced in the presentation by Lucas Blaustein of Consolidated Grains and Barge.

Dr. Anne Bridges of the American Association of Cereal Chemists (AACC) International and Professor Paul Teng of the Nanyang Technological University, Singapore, during their presentations at the second session of the symposium, emphasized that a sustainable food supply is critical to feed the growing global population and at the same time respond to demands for healthy and nutritious food. Plant breeders work with multiple technologies to provide new advanced crop options for increased yields, excellent environmental management, adaptations to climate change, as well as improved use of insecticides and herbicides and attention to quality attributes. Knowledge and adoption of these technologies, once approved, would help ensure a sufficient, safe, and sustainable agricultural global supply chain.

Dr Anne Bridges shares the history and development of GE plants

Prof. Paul Teng and Dr Dady Maskar answer questions

 

 

 

 

 

 

 

 

The session ended with an update on the status of food use soybean markets in SEA, presented by USSEC Human Utilization Manager, Dr. Dady Maskar from Indonesia, on behalf of Boon Yee Yeong, Senior Technical Consultant, Human Utilization, USSEC SEA. The presentation shared data from the region, which points to continuing growth in demand for soy for food uses. U.S. Soy has been recognized to play an important role and contribution to the nutritional well being of large population sectors who consume soyfood and beverage on daily basis. With soybean production of less than a million metric tons in key SEA countries, sustainable food security in the near future in ASEAN will continue to depend on managing the balance in food supply between self-production and imports from outside the region.

The third and fourth sessions of the symposium comprised the remaining 8 of the total 14 papers in this symposium. The sessions’ topics ranged from current soyfood trends, scientific updates and consumer perceptions on soy, and how these factors confluence to influence purchase. Presenters shared experience on how the soy industry responds to their specific market requirements through innovative approaches and product innovation. Examples from two successful market leaders in Singapore and Vietnam, as well as a sharing of market status and development in two countries outside of SEA, Japan and India namely, were among the very interesting and valuable stories of experience sharing.

During a break, participants enjoy soy food

U.S. Soy supplier and a Vietnamese soybean buyer in discussions

 

 

 

 

 

 

 

 

 

Speakers – Sharma Ratan, Vo Huy Hoang, Thomas Koh, Peter Golbitz and Masako Tateishi

Vo Huy Hoang shares the phenomenal growth of Vinasoy, the largest soymilk producer in Vietnam

 

 

 

 

 

 

 

 

 

The focus program with the diverse topics that covered the pertinent interests of the target audience earned a high appreciation and positive evaluation from the survey conducted among the attendees. Of the 71 returned survey questionnairs, more than 90 percent rated the program to be of high value and relevant to their work, and 85 percent were in positive agreement to the overall statements on both the instrinsic characteristics and extrinsic characteristics of U.S. Soy and soy protein. For those producers or traders not currently purchasing U.S. Soy, the knowledge gap on the U.S. Soy Advantage was shown to be narrowed after the participants attended the Symposium. 24 of the regional respondents in the trade indicated they are currently buyers or users of U.S. Soy with another 10 indicating that they plan to purchase U.S. Soy within the next 6 months.

Ngo Van of Tetrapak Vietnam shares the top ten soy beverage markets

David Cheng of DMS Nutritionals provided insights on innovative solutions for fortified soy products

 

 

 

 

 

 

 

Besides the full day symposium held on March 24, several of the U.S. Soy grower leaders and food soybean suppliers were invited to visit the newly opened state-of-the art soymilk plant of Vinasoy near Ho Chi Minh City. Vinasoy is the largest soymilk producer in Vietnam. While local soybeans have been their main source of supply, they have started exploring importing food soybeans from the U.S. and Canada.

The half day workshop, “Enhancing Soy Products Innovation to Meet Current Nutrition and Market Trends,” was held on the afternoon of March 23 for a select group of soy food and beverage producers, facilitated by experts in the field of nutrition, product development, and marketing. At the end of the workshop, three innovative product concepts were developed and proposed by the participants which showcased the versatility of soy in meeting target health requirements and consumer interest in innovative soy products.

VINASOY Soymilk Plant Visit: Vistors from US and SE Asia visited VINASOY soy milk plant in Binh Duang Province, Vietnam in conjunction with the 12th SEA Soy Sympoium

Soy Food Workshop: Participants of the Soy Food Workshop on Enhancing Soy Products Innovation to Meet Current Nutrition & Market Trends held March 23

 

Participants and facilitators at the Workshop on Enhancing Soy Products Innovation to Meet Current Nutrition & Market Trends


USSEC Featured in SeafoodSource.com Article

Monday, March 20, 2017
Category Aquaculture General News Southeast Asia 
USSEC’s aquaculture program in Southeast Asia is the centerpiece of SeafoodSource.com’s story, “Offshore Aquaculture Taking Off in Southeast Asia.” USSEC Aquaculture Program Lead Technical Consultant – SEA Lukas Manomaitis recently spoke to the publication about training and promotion programs to promote the use of U.S. Soy in aquaculture in key producing countries including Indonesia, Philippines, […]

USSEC’s aquaculture program in Southeast Asia is the centerpiece of SeafoodSource.com’s story, “Offshore Aquaculture Taking Off in Southeast Asia.” USSEC Aquaculture Program Lead Technical Consultant – SEA Lukas Manomaitis recently spoke to the publication about training and promotion programs to promote the use of U.S. Soy in aquaculture in key producing countries including Indonesia, Philippines, Thailand and Vietnam.

Mr. Manomaitis discussed rising interest in offshore aquaculture, which species have the best potential for offshore aquaculture, and the growth in offshore cage aquaculture, among other topics.

To read the article in its entirety, please click here.

SeafoodSource.com’s website provides seafood buyers and sellers worldwide with in-depth news and information.

USSEC Conducts 2017 USSEC Aquaculture Feed Nutrition Workshop in Philippines

Monday, March 6, 2017
Category Aquaculture General News Southeast Asia 
USSEC – Southeast Asia (SEA) held its 2017 USSEC Aquaculture Feed Nutrition Workshop in Davao City, Mindanao, Philippines on February 20.   Levy Loreto L. Manalac, USSEC Technical Consultant, Aquaculture – Philippines and Mark Newman, USSEC Feedmill and Nutrition Consultant, led the workshop. Mr. Newman presented how to utilize U.S. Soy products to reduce the […]

USSEC – Southeast Asia (SEA) held its 2017 USSEC Aquaculture Feed Nutrition Workshop in Davao City, Mindanao, Philippines on February 20.

Participants in USSEC’s Aquaculture Feed Nutrition Workshop

 

Levy Loreto L. Manalac, USSEC Technical Consultant, Aquaculture – Philippines and Mark Newman, USSEC Feedmill and Nutrition Consultant, led the workshop. Mr. Newman presented how to utilize U.S. Soy products to reduce the amount of fishmeal and fish oil in aquaculture feeds, information on milkfish nutrition, and how to maximize the value of feed ingredients in a high priced environment. Mr. Manalac introduced USSEC Soy in Aquaculture in SEA and the Philippines, and presented USSEC’s results on a milkfish feeding demonstration in the Philippines.

23 feedmill staff, salespeople, and managers from different aquaculture feedmills in Mindanao attended the workshop, in addition to representatives from a fisheries institution and a feed additive company.

USSEC consultant Mark Newman gives a presentation titled “The Utilization of Soy Products to Reduce the Amount of Fishmeal and Fish Oil in Aquaculture Feeds” during the 2017 USSEC Aquaculture Feed Nutrition Workshop in Park Inn by Radisson in Davao City, Mindanao, Philippines on February 20

USSEC consultants with the staff of Vitarich Feed Corp. during the 2017 USSEC Aquaculture Feed Nutrition Workshop

USSEC Provides Technical Support to Marine Fish Farms in Philippines

Monday, February 13, 2017
Category Aquaculture General News Southeast Asia 
USSEC visited different marine fish farms in the Philippines to provide technical support and suggestions to improve their efficiency and production. USSEC was able to discuss and show on site proper feed management using the satiation setting technique using extruded floating feed. USSEC was able to provide additional knowledge and information in marine fish hatchery […]

USSEC visited different marine fish farms in the Philippines to provide technical support and suggestions to improve their efficiency and production. USSEC was able to discuss and show on site proper feed management using the satiation setting technique using extruded floating feed.

USSEC was able to provide additional knowledge and information in marine fish hatchery biosecurity and production improvement, and proper fish culture management and feeding management to marine fish cage operators in Luzon and Mindanao, Philippines.

Hsiang Pin Lan, USSEC Asia Marine Aquaculture Specialist, and Levy Loreto L. Manalac, USSEC Technical Manager – Aquaculture, Philippines discusses and demonstrates USSEC’s satiation feeding technique using extruded floating feeds to Carlos Co and staff of Oversea Feeds Corp. Marine fish Cage Farm in Carcar, Cebu, Philippines on December 12

Mr. Lan checks the nursery tanks and water filtration system of Finfiah Hatcheries Inc. to improve its marine fish fingerling production