USSEC provided trade service to a major crusher and oil refinery of U.S. soybeans in Mexico.  Consultant Pedro Gonzalez traveled to Merida to conduct a training session for this company’s quality control manager, sales director, sales managers and supervisors on the selling claims of soybean oil such as high quality, high content of polyunsaturated and omega 3 and 6 fatty acids, content of vitamin E, cholesterol reduction effect and high performance in frying foods operations.
Mr. Gonzalez also met with the company’s commercial director to plan the details of a promotional campaign, in collaboration with USSEC, of a new brand of soybean oil that will be launched this year in Central Mexico and to review the results of the promotional campaign conducted for another brand of soybean oil in 2013.  In addition, Mr. Gonzalez met with the purchasing director and the purchasing managers to explain and discuss the implications of the new procedure of the Mexican government that regulates the entrance of soybeans and other grains with presence of soil to Mexico.