USSEC Shares U.S. Soy Food Beans Through Aahar Food and Hospitality Expo 2022

The U.S. Soybean Export Council (USSEC) was a proud participant in one of India’s largest food expos held recently in Delhi that attracted most well-known brands in food and hospitality.

Sustainable sourcing was a common trend throughout the Aahar Food and Hospitality Expo. USSEC India shared soy product categories, processing, soy food business opportunities, and the role of soy in elevating malnutrition in India. U.S. food specialty soybeans and soy protein ingredients were also a hot topic of discussion.

The food expo aimed to create awareness about soy foods availability in India and to develop its business potential in terms of providing techno-commercial information to the existing food industry and prospective entrepreneurs.

Interest in soy food products, production and consumption is increasing in India, as evidenced by the number of well-informed visitors asking questions about various soy food products, availability and nutritional benefits of soy food consumption. 

The event was an excellent opportunity for visitors to learn more about soy food products, processing, new product categories and the nutritional benefits of soy. USSEC India displayed samples of U.S. food specialty soybeans, which also caught the attention of the soy food processors. Attendees spent time learning the difference between the soybeans grown in India and food specialty soybeans from the U.S.

USSEC India reached more than 2,000 stakeholders throughout the event, receiving tremendous response to soy food business opportunities, U.S. food grade soybeans and sustainability initiatives.

This article was partially funded by U.S. Soy farmers, their checkoff and the soy value chain.