A USSEC delegation composed of American Soybean Association (ASA) director Kevin Scott and United Soybean Board (USB) directors Jim Carroll and John Harrell participated in the 4th Poultry Roundtable for Maghreb’s feed industry recently held at Skhirat, Morocco, accompanied by Brent Babb, USSEC Regional Director – EU / Middle East North Africa (MENA). The USSEC event provided an excellent platform to discuss current issues in poultry feeding in Maghreb.
The grower leaders’ team and experts visited leading poultry and feed customers in Morocco to further increase awareness of U.S. Soy quality, reliability, and sustainability among feed and poultry producers. They highlighted their commitment in building strong trade relationships with their professional partners in the Moroccan feed industry and animal producers, especially poultry.
On April 3, the presidents of Moroccan Federation of Poultry Associations (FISA) and the Feed Manufacturers Association (AFAC) signed a certificate of recognition of U.S. Soy’s sustainability following the production protocol outlined in the U.S. Soy Sustainability Assurance Protocol (SSAP). FISA and USSEC will partner to provide quality, sustainable, and reliable feed to the local industry.
In his speech, Mr. Babb briefly summarized years of partnership and explained U.S. soybeans’ sustainability and current interests.
USSEC continues to develop targeted promotional efforts to accompany the growth of the sector and to help differentiate U.S. soybean meal from others in the Moroccan market. Morocco‘s livestock sector and feed industries continue to grow and become professionally oriented, setting a good example for other North Africa markets. Over 500,000 tons of poultry feed and another half million tons were produced yearly over the last eight years.
The signature of the certificate was well received by the federation, which is very aware of the value and strength of the U.S. supply chain and the high value and quality of U.S. soybean meal.
Over 80 percent of the feed produced in Morocco is by mills that are members of AFAC.