17 Turkish customers of U.S. Soy, representing poultry, dairy, aqua, and crushing companies, attended the first virtual U.S. Soy Global Trade Exchange & Specialty Grains Conference. These attendees are the largest consumers of soy products in their industries.
The Turkish participants attended the Trade Team Invitational (TTI) with great interest, asking questions to learn more about business possibilities with U.S. soy exporters. The following day, they enjoyed the opening activity with the band u-REQUEST LIVE, saying it helped them to prepare for the conference sessions. The customers were relaxed and happy to see that their song request was played.
Participants who heard the U.S. perspective on the impact of COVID-19 on Supply and Demand and Global Markets said it provided them with good information regarding their future plans. They also found other subjects pertinent and eye opening, including verified sustainable production practices; the new meta-analysis for the differentiation of U.S. Soy, which helped them to better understand the nutritional and economical value of U.S. soybean meal as compared to different origins; and the competitive refining advantages of U.S. soybean oil.
Finally, analyst Emily French’s market outlook was key for the Turkish customers. The information they received in this session will be leveraged to help mitigate their risk and increase their margins for the coming year.
For most of the Turkish participants, this was their first experience and they visited the virtual trade show with excitement. Trade show attendees said they had opportunities to engage with exhibitors and network with other attendees, which helped them to learn how the U.S. soy and specialty grains industry can support their needs.
Overall, these customers felt the show was a great success, helping to further strengthen U.S. Soy’s reputation.