USSEC hosted four key delegates from Morocco’s feed and poultry industries at the International Production and Processing Expo (IPPE) in Atlanta, Georgia from January 30 to February 1. IPPE is the world's largest annual poultry, feed, and meat technology exposition.
USSEC consultant – North Africa Benabdeljelil K. accompanied the delegation and guided them through various activities conducted by USSEC and IPPE. The four soybean meal customers from Morocco were invited to the USSEC booth where they learned more about USSEC and met soybean meal suppliers from the U.S.
The show, considered to be in the top 50 of all U.S. trade shows, is a world meeting forum for suppliers, producers, and processors displaying the latest equipment and services representing the entire chain of protein production and processing, creating a meeting platform for international soy buyers and U.S. suppliers. With more than 520,000 square feet of exhibit space and an anticipated 32,000 attendees, the show offers top-notch education programs and networking business opportunities, plus the latest innovations in technology implementing best feed, meat, and poultry industries practices.
Key decision makers from poultry operations, integrated companies, feed mills, associations, and allied industry professionals attend to network, share ideas, and conduct business. The exposure, discussions, knowledge-sharing sessions, and one-on-one interactions during the three-day event improved confidence and trust levels with the U.S. Soy industry and USSEC’s worldwide operations, which target maximizing the use of U.S. Soy and catering to the needs of stakeholders and global customers.
At the luncheon hosted by USSEC, attendees learned more about the strength and structure of the U.S. supply chain serving the global soy industry during a presentation by Jay ONeil, senior agricultural economist at Kansas State University's IGP. The consultant highlighted the advantages offered by the entire supply chain and answered customers’ questions on U.S. soybean meal supplies and sourcing. They learned more about the organization and U.S. Soy products through discussions with grower leaders Richard Wilkins (American Soybean Association, Delaware), John Motter (United Soybean Board, Ohio) and Rusty Smith (Arkansas Soybean Promotion Board), USSEC staff, and regional contractors.
Main factors impacting demand for U.S. Soy as a key ingredient in animal feed, successful tactics to differentiate and create a preference for U.S. Soy, specific promotion recent support materials, and common communication messages adapted to regional needs were some of the issues discussed during the animal utilization meeting held by USSEC that aimed to develop successful and focused actions helped by collective expertise and resources.
The one-on-one interactions during the three-day event improved confidence and trust levels with the U.S. Soy industry and USSEC’s worldwide operations.