International Customers Experience the U.S. Soy Advantage
USSEC is holding a series of special marketing seminars, “Experience Today’s U.S. Soy Advantage” in various markets.
These seminars provide current and potential customers of U.S. Soy with in-depth information about the U.S. Soy Advantage. This activity supports USSEC’s “What it Takes” initiative by aiming to raise the awareness of the intrinsic and extrinsic values of U.S. Soy and build a preference for U.S. Soy and soy products with international companies in targeted markets.
Under “What it Takes,” USSEC has looked at international markets for U.S. Soy with incremental growth potential and put together projections for the amount of exports needed to all of those markets to make up for volume losses to China. The USSEC team is focused on helping to achieve the “What it Takes” goals so that the level of U.S. Soy exports, approximately 60 percent of total production, is maintained.
Around the world, USSEC is leveraging its relationships in a host of markets, connecting buyers and sellers to encourage a longer term trading program that extends beyond the typical seasonality as it plans events as part of USSEC’s larger trade mitigation work.
In December, USSEC and United Soybean Board (USB) director Darren Kadlec attended the seminar in Seoul, South Korea; USB director Andy Fabin traveled to Jakarta for the Indonesia seminar; and USB director and USSEC chairman Derek Haigwood will visit Vietnam and Thailand for two upcoming meetings this month.
The next set of seminars is scheduled for the EU region in February and will take place in Italy, Spain, and Portugal.