USSEC Promotes U.S. Soybean Products at Trade Show in Mexico City
USSEC participated in the Abastur Trade Show in Mexico City from August 31 – September 3, to promote soybean oils and soyfoods. This trade show is one of the largest for the retail and food service segments in Mexico and Latin America. About 1,300 exhibitor companies from 12 countries participated in the 2015 show.
In the USSEC booth, more than 20 soybean products were exhibited and promoted, including soybean oils, soymilks and texturized soybean protein (TSP) foods manufactured by eight companies that consume U.S. soybeans and U.S. crude soybean oil in the Americas Region.
USSEC consultants Jorge Martinez, Pedro Gonzalez and Adela Perez worked at the booth and helped managers and representatives of the participating companies to exhibit and promote their U.S. soybean products, making more than 70 new commercial contacts.
Chef Giuseppe de Pascuale prepared different recipes using soybean oil, TSP, and soybean beverages for participants to taste.
The Abastur Trade Show promises to increase the sales of the soybean products of the participant companies and the consumption of U.S. soybeans and soybean oil.