USSEC Promotes Sustainability via Japanese Newspaper
As a part of special series of projects for the U.S. Soy Industry’s 60th Anniversary in Japan, USSEC organized a dialogue with the U.S. Embassy – Tokyo to discuss U.S. Soy Sustainability and women’s empowerment, concentrating on the program focusing on Japanese women in the soy industry and creating preference and differentiating the U.S. Soy Advantage across the entire value chain.
USSEC North Asia Regional Human Utilization (HU) Coordinator and Japan HU Director Masako Masi Tateishi invited Rachel Nelson, U.S. Embassy Tokyo Agricultural Trade Office (ATO) Director, to an interview-style meeting, facilitated by the Japanese business and economics newspaper Nikkei, which covered the story in its popular section, “Marunouchi Career Academy” during its evening January 30 issue. The section organizes various enlightenment activities such as promotional events, seminars, and dialogues in Japan to connect business professionals and companies for the purpose of career empowerment.
The U.S. Soy dialogue included efforts made through cooperation between the Foreign Agriculture Service (FAS) Tokyo and USSEC, plus the U.S. Department of Agriculture’s (USDA) Women in Agriculture program to introduce how the U.S. agriculture industry enhances and supports women’s careers in agricultural industries. USSEC also provided an assessment of the current status of the Japanese soybean industry as it pertains to women.
Ms. Nelson and Ms. Tateishi were nominated to serve on the judges’ panel for the national natto competition to be held in Kyoto, Japan on February 24. USSEC will continue to collaborate with FAS Tokyo on the topic of sustainability in the U.S. and Japanese soybean industries.