USSEC Japan Promotes U.S. Soy at FAS Tokyo Seminar

By - Monday, September 26, 2016

USSEC Japan collaborated on an event organized by the Foreign Agricultural Service (FAS) in Tokyo on June 14. The “U.S. Food Ingredients Nutrition Seminar for the Care Food Industry” reached out to those providing food for aging populations.

The conference’s goal was to introduce delicious, nutritious, and easy to cook recipes as well as information about the nutrition, safety, and versatility of stable-supply ingredients for the care food industry, which is expected to further expand in the future due to Japan’s aging society.

ATO director Rachel Nelson provides opening remarks to an audience of about 80 care food providers

ATO director Rachel Nelson provides opening remarks to an audience of about 80 care food providers

During her opening address, Agricultural Trade Office (ATO) Director, Rachel Nelson said, “People over the age of 65 make up a quarter of the Japanese population. Japan is a very important market for the U.S., as Japan imports about $13 billion (USD) of agriculture and food ingredients annually.”

The seminar’s audience included food manufacturers and caterers providing food for aging clients as well as nutritionists at care facilities. In addition to USSEC, U.S. cooperators included the U.S. Meat Export Federation, the U.S. Poultry & Egg Export Council, and the Alaskan Seafood Marketing Council, among others.

Two technical speakers discussed the benefits of nuts, fruits, seafood, meat, and soy for the aging population and how to incorporate these foods into healthy diets. They also highlighted the nutritional components Omega 3, polyphenols, high quality protein, and fiber.

USSEC North Asia Regional Human Utilization (HU) Manager & Japan HU Director Masi Tateishi promoted U.S. Soy’s superior advantage by discussing its sustainability and stable supply using a display of soy ingredients and marketing materials.

USSEC believes demographic trends in Japan appear favorable for the care food industry as well as for the soy industry due to soy’s high nutritional value. It is vital to continue to communicate such value provides beyond basic nutrition to both the Japanese industry and society.

Care food recipe: Blanc-manger with blueberry sauce thickened with soy flour

Care food recipe: Blanc-manger with blueberry sauce thickened with soy flour

USSEC was displayed next to the California Raisin Board at the U.S. cooperators’ display

USSEC was displayed next to the California Raisin Board at the U.S. cooperators’ display