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USSEC Holds Workshop on Improved Marketing of Aquaculture Products in Egypt

As part of the study to improve marketing of Egyptian aquaculture products, a wrap up workshop was held on April 18 at the Conrad Hotel in Cairo, entitled "Improved Marketing of Egyptian Aquaculture Products." Forty participants attended the event. They included fish farmers (both freshwater and marine), traders, feed mill operators, researchers, and some development partners.
The workshop aimed to present the findings of the study undertaken by Ian Goulding and Maggie Kamel to "Characterize and Improve Distribution of Aquaculture Products in Egypt." The seminar was divided into four sessions: analysis and key findings of the study; recommendations to improve marketing; guidelines for handling of aquaculture products; and discussion.
Based on a SWOT analysis of the aquaculture sector, Goulding drew recommendations for both the private sector, centering around developing new marketing channels through investment in processing and distribution infrastructure; improving safety, hygiene and handling conditions; improved organization of the sector (strengthened association of aquaculture operators); and generic marketing support.
Participants actively engaged in a vibrant discussion over the recommendations. They agreed on the need for establishing an organization to better represent the interests of the sector and lead some of the marketing activities required to support the sector. They also discussed potential technical assistance activities that could be extended by development partners such as training and study tours.