USSEC Helps Mexico’s Largest Importers of U.S. Soybeans to Promote Soybean Oil Brands
- Success Stories
The U.S. Soybean Export Council (USSEC) visited one of Mexico’s biggest soybean importers, a Merida-based crusher and refinery company, and met with its commercial director to discuss plans to promote its 2015 soybean oil brands and ways that USSEC could provide assistance. USSEC’s support over the past two years to promote and impel two brands of 100 percent soybean oil has already resulted in sales increases. The production and R&D managers were invited to attend the next American Oil Chemists Society (AOCS) Meeting in Orlando, FL, which is intended to update their knowledge of soybean crushing and production of soybean oil and edible fats with low trans fats content. USSEC also planned the organization of two seminars for the company’s key soybean meal customers with the objective to communicate the high quality of U.S. soybeans and soybean meal, along with relevant information on market trends.