United Soybean Board (USB) director Andy Fabin traveled to Tunisia to take part in the Experience Today’s U.S. Soy Advantage seminar in Tunis.
USSEC CEO Jim Sutter and USSEC Regional Director EU / Middle East North Africa (MENA) Brent Babb also attended this conference, held on March 7. Fifteen key customers, end users, and USSEC partners from Tunisia’s feed and poultry industry, along with M Nabil Maaouia, Agriculture Specialist at Foreign Agricultural Service (FAS) Tunis attended the event.

The meeting, supported by high quality videos and presentations, provided an opportunity for USSEC to showcase the quality of U.S. Soy.
USSEC consultant Gonzalo Matteos gave a presentation on U.S. soy product differentiation, compared to other origins. Matt Ammermann of INTL FCStone presented an overview, “Global Soy Situation – Market Futures and Trends.”

Finally, Manef Lakhdhar, representing the Carthage Grain (CG) Crushing Company, focused on the quality U.S. soybeans his company has imported over the last nine years and the high market share U.S. beans have at CG.
An interactive debate followed the presentations; the participants showed a very high interest of the global soy market and the future market for U.S. Soy. They also appreciated the data on U.S. Soy differentiation for an updated formulation with U.S. origin soybeans. The key customers present at this event were interested in and grateful for the services provided by USSEC in Tunisia.