A recently published article touting the sustainability of U.S. Soy in Romanian feed and poultry magazines has a potentially huge impact on the perception of U.S. soy by Romanian and South European industry professionals.  According to Mr. Ioan Antoci, vice president of the Romanian Association, “this kind of information is helping the Romanian industry to better understand how it should take the advantage of being U.S. soy users, because more and more supermarkets are showing an interest to source meats produced from feed ingredients sourced and produced in a sustainable manner.”  The information presented in the article discusses how sustainability protocol is an important part of the effort to set U.S. soy apart from its competitors.