Americas

The Americas region continues to be a key destination for U.S. Soy, ranking as the second-largest customer after Greater China. Rising population, economic improvements, and middle-class expansion have led to increased livestock production and higher meat consumption, further driving soy demand. Notably, nine of the top 15 global markets for U.S. soybean meal in marketing year (MY) 2023/24 were in Latin America and the Caribbean, reflecting the region’s crucial role in global soy trade.

Soy demand in the region is primarily fueled by the feed industry, which supplies poultry, pork, and aquaculture production. Key markets such as Mexico and Colombia continue to be major importers, with large-scale poultry and pork industries anchoring soy consumption. Mexico was the second-largest global importer of U.S. Soy in MY 2023/24. Meanwhile, emerging markets like Nicaragua and Honduras are showing growth potential, though political uncertainties impact long-term trade relationships.
Across the region, aquaculture and pet food are emerging as high-growth segments. Ecuador leads the region’s aquaculture sector in shrimp farming. The pet food industry is expanding its use of soy-based ingredients.

Price sensitivity remains a defining characteristic of the region, with Brazil and Argentina acting as strong competitors. However, U.S. Soy is preferred due to its quality, consistency, and sustainability initiatives, including the U.S. Soy Sustainability Assurance Protocol (SSAP) and the Sustainable U.S. Soy logo. The Soy Excellence Center (SEC) Americas, regional technical training, and other efforts further reinforce U.S. Soy’s position in the market.

Looking ahead, soy demand in the Americas is expected to remain strong, supported by population growth, increased meat consumption, and expanding sectors such as aquaculture and premium soybean products. While competition from South America and regulatory challenges may shape trade flows, U.S. Soy’s reputation for high-quality, sustainable production will help maintain its competitive edge. Growing demand for high oleic soybean oil and sustainable sourcing presents further opportunities for U.S. Soy, particularly in niche markets and value-added segments.

U.S. Soy has been collaborating with markets in the Americas since 1960.