In May, United Soybean Board (USB) director Rochelle Krusemark traveled to Japan and Taiwan to participate in Experiencing Today’s U.S. Soy Advantage meetings.
This series of special marketing seminars provides current and potential customers of U.S. Soy with in-depth information about the U.S. Soy Advantage. This activity supports USSEC’s “What it Takes” initiative by aiming to raise the awareness of the intrinsic and extrinsic values of U.S. Soy and build a preference for U.S. Soy and soy products with international companies in targeted markets.
Around the world, USSEC is leveraging its relationships in a host of markets, connecting buyers and sellers to encourage a longer term trading program that extends beyond the typical seasonality as it plans events as part of USSEC’s larger trade mitigation work.
Global media has followed these seminars. In Japan, a food news industry paper covered the story on its front page with the headline, “Leading the World with Sustainability” [see image]. In addition, the event was featured in an online story [https://www.ssnp.co.jp/news/soy/2019/06/2019-0603-1824-14.html].