USSEC invited a group of key U.S. Soy customers from Southeastern Europe to attend the International Production & Processing Expo (IPPE) trade show in Atlanta, Georgia. Their attendance at the 2018 IPPE included USSEC’s presence with a booth and an invitation to the USSEC luncheon event, which took place at the Georgia World Congress Center.

Throughout the three-day exhibition, customers had the opportunity to gain knowledge and exposure to new poultry and feed industry trends, new products, and informational resources available from U.S. and international exhibitors.
High-value soy protein products grabbed the attention of customers at the trade show. The team learned how these new soy ingredients, which contain very low levels of anti-nutritional factors compare to standard soy proteins, should be properly and economically used in animal feeding to replace expensive animal protein ingredients.
The Southeastern Europe delegation participated with high interest in the educational programs and networking events during the trade show. The latest research on factors contributing to broiler metabolic diseases presented at the TechTalks conference attracted special attention and interest, generating vivid discussions between the speaker and audience.

“Getting technical or commercial answers right away, whether from conference speakers or representatives of the exhibiting companies was an important benefit for our customers visiting the trade show and allowed immediate communication and easy access and exposure,” commented Dr. Iani Chihaia, the USSEC consultant for the Southeastern Europe sub region. “The participation of both U.S. Soy suppliers and end users at this year’s show proved once again how USSEC can better support our customers by improving access to suppliers, new technologies, and knowledge. Nothing gives customers more energy than becoming educated and joining the networking events, while having a good time.”