State Soy Representatives Introduced to Market of Sri Lanka

By - Monday, August 8, 2016

As part of its larger mission to the Asia Subcontinent (ASC), the QSSB team visited Sri Lanka on July 30 and 31, where they participated in an industry meeting and visited a feed mill, layer farms, broiler farms, and chicken outlets.

The delegation attended the “Lanka – U.S. Soy Alliance.” This networking meeting helped the U.S. Soy representatives to interact with and learn about the Sri Lankan industry. About 55 participants attended the meeting where two leading industry members discussed the Sri Lankan industry’s progress and growth.

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At the meeting, USSEC Country Representative – Sri Lanka Athula Mahagamage and the Sri Lankan industry representatives provided an overview on the Sri Lankan market for U.S. Soy, animal feed operations, consumption patterns, possible applications for soy in human food, and future growth opportunities.

USSEC CEO Jim Sutter emphasized and assured USSEC’s and the U.S. Soy industry’s support to the Sri Lankan industry and discussed USSEC’s activities worldwide. He compared Sri Lanka’s market to India’s and said that Iowa is 2.2 times the size of Sri Lanka. He continued to compare dry, value-added chicken versus the wet market (packaged versus birds that slaughtered on the spot. He said that the U.S. currently has a 100 percent market share in Sri Lanka.

Participants received the opportunity to know more about Sri Lankan opportunities and potential through one-on-one discussions over dinner.

The team also visited a feed mill, Gold Coin Feeds, where they saw stocks of U.S soybean meal, while a visit to a modern broiler farm indicated growth in the poultry industry. The trip to the farm also allowed the team to observe Sri Lanka’s countryside.

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At the broiler operation, the delegation learned that each year, it processes 30,000 birds per shed per cycle of 36 days when they are harvested at 4.5 pounds. The 6-8 sheds are modernand environmentally controlled.  The mortality rate is 2 percent and it uses no antibiotics and performs no debeaking.

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By contrasting many small “mom and pop” grocery stores, the delegation had the opportunity to compare modern retailing and customer preferences to various food and grocery products. For example, the Pussala Meat shop demonstrated Sri Lanka’s chicken processing and retailing. 95 percent of the country’s poultry industry relies on processed, chilled and/or frozen chicken.

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The QSSB team undertook 5 different activities in a span of 28 hours in Sri Lanka.