Consultants Jorge Martinez and Pedro Gonzalez organized the USSEC booth at the Exphotel Trade Show 2015 in Cancun, Mexico from June 16-18. Exphotel is the major trade show for the hotel, restaurants and institutions (HRI) segment in Mexico and Latin America. More than 20 soybean products were exhibited and promoted in the USSEC booth, including soybean oils, soy beverages and soybean texturized protein foods manufactured by six companies that consume U.S. soybeans in the Americas region.

A chef was also hired to prepare different recipes at the USSEC booth using these soybean products and invited the public to taste these foods. Mr. Martinez and Mr. Gonzalez helped managers and representatives of the six companies to exhibit and promote their products, making more than 50 new commercial contacts.
Soy beverages and soyfoods have a great potential of growing sales in Cancun, which receives a large amount of visitors from the U.S., Europe and Asia who demand vegetarian and vegan foods. The Exphotel 2015 trade show promised productive results for increasing the sales of the participant companies’ soybean products and the consumption of U.S. Soy.