USSEC recently promoted U.S. soybean products at the Expo ANTAD 2015 trade show in Guadalajara, Mexico from March 18-20.  Expo ANTAD is the major trade show for Mexico and Latin America’s retail segment and is an internationally recognized business platform where retailers and suppliers exchange views to define the future of the commerce sector.  Approximately 2400 exhibitor companies from more than 45 countries in Asia, Africa, Europe and America participated in the 2015 show.

Consultants Jorge Martinez, Pedro Gonzalez and Adela Perez organized the USSEC booth.  More than 30 soybean products were exhibited and promoted at the booth including soybean oils, soy beverages, soybean texturized protein foods and tofu, manufactured by fourteen companies that consume U.S. soybeans in the Americas region.  A USSEC member company who manufactures natural soybean and organic healthy food products for retail private labels and food service sectors also participated at the USSEC booth.  The USSEC consultants assisted managers and representatives of these companies to exhibit and promote their products, making more than 60 new commercial contacts.  Additionally, a chef was hired to prepare different recipes using soybean oil, texturized soybean protein and soybean beverages and invited trade show attendees to taste these foods.