USSEC participated in Trade Talk, the centerpiece event of the National Association of Farm Broadcasting’s National Convention, on November 10 in Kansas City. USSEC and American Soybean Association (ASA) director John Heisdorffer represented USSEC in interviews with member broadcasters, discussing issues and topics important to the U.S. Soy industry.
USSEC’s objectives for NAFB Trade Talk were to position USSEC as a thought leader in the international grain trade by providing context to recent export data for soy products and to demonstrate USSEC’s leadership in maximizing the use and value of U.S. Soy in international markets.