USSEC attended the 2018 Commodity Classic, “Grow Beyond,” from February 26 – March 1 in Anaheim, California. The Commodity Classic is generally regarded as the largest farmer-led and farmer-focused convention and trade show in the U.S. The convention provides opportunities for growers, member associations, agribusinesses, and media to check out new innovations and connect with each other.
USSEC CEO Jim Sutter led a learning session, “Around the World with U.S. Soy.” He discussed each USSEC region and talked about the tactics and strategies that the U.S. Soy industry uses to create a preference for U.S. Soy. Sixty percent of the soybean crop goes overseas, he told participants, explaining that USSEC serves over 80 countries around the world and that U.S. Soy customers choose U.S. Soy for its exceptional composition, consistent supply, sustainable farming practices, and innovation.
In addition to hosting a booth, USSEC held a reception prior to the American Soybean Association (ASA) banquet on Friday evening. Attendees included U.S. Soy grower leaders along with leadership from Qualified State Soybean Boards (QSSBs), ASA, and the United Soybean Board (USB).