soybean field

USSEC Promoted U.S. Soy at Expo ANTAD in Guadalajara, Mexico

On March 13 - 15, USSEC participated in the Expo ANTAD trade show in Guadalajara in order to promote soybean products.  USSEC consultants Jorge Martinez, Nayeli Vilanova and Pedro Gonzalez represented the interests of U.S. soy at the event, which is the major trade show for the retail segment in Mexico and Latin America. This year saw participation by 2,200 exhibitor companies from 30 countries.
More than 20 soybean products were exhibited and promoted through the USSEC booth, including soybean oils, soy milks, soybean texturized protein foods, snacks and tofu manufactured by eleven companies that consume U.S. soybeans and soybean oil in the Americas Region.  USSEC consultants assisted the companies represented to exhibit and promote their products and more than 40 new commercial contacts were made.   As a result of their participation in this trade show, one U.S. soybean oil manufacturer is negotiating to sell a container per month of bottled soybean oil to Dominican Republic and one U.S. texturized protein foods manufacturer was accepted in the suppliers development program of the biggest retailer in Mexico.
USSEC is confident that Expo ANTAD trade show was successful in increasing the sales of the soybean products of the American participant companies and the overall consumption of U.S. soybeans and soybean oil.