USSEC's presence at the International Poultry Show in Atlanta created a platform for international soy buyers and U.S. suppliers to meet and conduct business. The show is the world's largest poultry show with more than 1,000 exhibitors and 25,000 attendees. With more than 4000 international visitors from 100 countries, the show attracts key decision makers from feed mills, integrated poultry operations and poultry producer associations. USSEC hosted a booth at the show attracting over 200 potential buyers from over 100 countries. USB Director Dennis Clark attended the show and welcomed the participants to the USSEC booth.
During the three-day show, USSEC hosted a luncheon for 108 international buyers from over 20 countries to teach them how to value U.S. soy based on its higher amino acid content and metabolizable energy. USSEC also presented the global soy supply and demand indicators which helps international customers prepare for price volatility and make buying decisions. In their presentations, John Baize, president of an international agricultural trade firm, and Paul Smolen, a consultant and former soymeal trader, also talked about the advantages of using U.S. soy for animal feed formulations.