USSEC consultants Pedro Gonzalez, Nayeli Vilanova and Jorge Martinez conducted a course on sales strategies for soybean oil and soyfoods sales forces in Guadalajara, Mexico.  Sales representatives from soyfoods manufacturers and a major Mexican soybean oil producer attended.  The course centered around a workshop given by a sales specialist from a marketing agency who discussed these topics:  the definition of sell; the differences between successful and non-successful people; factors that influence a customer to buy; the importance of plans and goals; and the power of questions.  He also discussed group dynamics with the participants.
The USSEC consultants presented topics related to soybean oil and soyfoods in order to provide sales tools to event participants.  Mr. Gonzalez spoke about market opportunities for soybean oil in various market segments, Ms. Vilanova spoke about the benefits of the consumption of soy products and Mr. Martinez spoke about the health benefits of soybean oil.