USSEC recently conducted a course on sales strategies for soybean oil in Costa Rica. Two refining specialists led the course and participants included the sales force of a Costa Rican soybean oil refinery. The main objective was to provide the skills necessary to increase attendees’ self-confidence and sales strategies.
The leaders provided theory and dynamic practices to strengthen participants’ knowledge and made it a fun course where students were attentive and hands-on, which helped them discover strategies to achieve more sales. Attendees learned that relationships are an important aspect of doing business and learned strategies to achieve empathy with customers and mutually communicate to steer negotiations toward success. Participants also learned how to know if the sale is closed, what they need to do if customers accept the sale and received tips to know when customers want to buy or when they have to use more strategies to convince them.
USSEC consultants Pedro Gonzalez and Jorge Martinez presented topics related to soybean oil in order to provide additional sales tools to the participants in the event. Mr. Gonzalez spoke about market opportunities for soybean oil in different market segments and Mr. Martinez spoke about the characteristics and health benefits of soybean oil.
This course was very well received and useful for the participants.