U.S. Soy Farmer Engages with Mexican Customers at Experiencing Today’s U.S. Soy Advantage Seminars

By - Monday, April 15, 2019

USSEC and American Soybean Board (ASA) director Stan Born traveled to Mexico last week to participate in Experiencing Today’s U.S. Soy Advantage on April 8 and 10.

This series of special marketing seminars provides current and potential customers of U.S. Soy with in-depth information about the U.S. Soy Advantage. This activity supports USSEC’s “What it Takes” initiative by aiming to raise the awareness of the intrinsic and extrinsic values of U.S. Soy and build a preference for U.S. Soy and soy products with international companies in targeted markets.

Around the world, USSEC is leveraging its relationships in a host of markets, connecting buyers and sellers to encourage a longer term trading program that extends beyond the typical seasonality as it plans events as part of USSEC’s larger trade mitigation work.

Mexico is a major international destination for U.S. Soy. During the most recent marketing year, Mexican customers imported more tonnage of whole U.S. soybeans, soybean meal, and soybean oil combined than any other country except for China.

 

USSEC and ASA director Stan Born speaks at an Experiencing Today’s U.S. Soy Advantage event in Mexico

 

USSEC consultant Gerardo Luna addresses the audience as USSEC CEO Jim Sutter listens

 

Mr. Sutter meets with customers in Mexico