Face Time Matters

Level up your sales and marketing by taking the time to meet customers face-to-face. Soy Connext offers the perfect opportunity.

How do you cut through the clutter to connect with customers and new prospects in the 24/7 news cycle, emails hitting inboxes by the minute, and the endless scrolling of social media?

According to McKinsey & Company, 60-70% of consumers shop in an omnichannel way. In 2022, brands made significant investments in omnichannel marketing trying to reach customers where they are with the right message at the right time.

In the evaluation of more than 2 billion automated campaigns, the company found businesses using three or more channels:

  • Experienced better overall performance, earning a 90% higher customer retention rate and 250% higher engagement and purchase rates.
  • Saw customers spend 13% more than those who experienced just one channel.
  • Achieved a 34.7% higher open rate, offering 26.5% more orders than non-segmented campaigns.

Omnichannel marketing is here to stay, and companies are working to better use the data and analytics generated to increase efficiency, but the power of face-to-face meetings is still the most influential marketing tool in your toolbox.

According to the Harvard Business Review, face-to-face meetings are 34 times more successful than email. Connecting in person is powerful; it promotes cooperation and influences negotiation outcomes for the better.

This is where Soy Connext, the global U.S. Soy summit, comes in: bringing international buyers and sellers together with plenty of time for meetings and networking.

“This year, we estimate we’ll have representatives from over 60 countries and more than 350 international attendees joining us in New York City,” said Lyndsey Erb, U.S. Soybean Export Council Director of Industry Relations. “This meeting provides the opportunity for exporters and USSEC members to meet with many of their customers all in one place over the course of three days.”

Soy Connext will be Aug. 21-23 in New York City, New York, and aims to be a valuable experience for all.

Here’s what one of last year’s attendees had to say:

“Getting here to USSEC’s events and engaging with everyone, being up to date with the protein content of the new crop, and the things being done to improve the protein efficiencies — it’s very helpful for us to go back to Pakistan and restructure the market accordingly,” shared Sikandar Khan, CEO of SS Oil Mills. “We can give them better quality and hopefully improve the overall protein per capita of the country.”

Learn more and register online at: soyconnext.com.