USSOY.org To Turn Two

By - Monday, January 21, 2019

USSOY.org is turning two this winter.

USSEC re-launched its external facing website, USSOY.org, as the primary resource for U.S. Soy content on February 23, 2017.

The strategy and redesign of USSOY.org transformed the site into a publishing platform that prominently features new content and is integrated with USSEC’s content marketing strategy.

USSOY.org houses U.S. Soy content published and/or developed by USSEC, including written stories, videos, podcasts, and infographics.

Writers from the U.S. Soy family, or external authors, contribute content to this continually refreshed publishing platform.

USSOY.org content includes topics and stories that are compelling, relevant, and timely for the U.S. Soy industry. The site’s content is organized into six channels that group articles together and help users to easily find relevant content through sorting. The channels include:

  • Nutrition
  • Sustainability
  • Supply
  • Trade
  • Innovation
  • Industry

Additionally, USSOY.org helps USSEC to demonstrate and support the U.S. Soy Advantage, a key component of the United Soybean Board’s (USB) Long-Range Strategic Plan (LRSP). The U.S. Soy Advantage is founded on innovation, which is focused on investment in continuous improvement and meeting customer needs. Through USSOY.org, USSEC and the U.S. Soy family are able to create and enhance partnerships that increase the value and preference for U.S. Soy.