USSEC Participates in International Meat Congress, Provides Trade Service to Swine Producers Confederation in Mexico
- General News
USSEC recently participated in the International Meat Congress in Mexico City. Consultants Gerardo Luna and Julio Chaves attended the event, which was organized by the Mexican Cattle Feeders Association (AMEG). This Congress gathered the most important meat producers as well as the top meat processors and exporters in Mexico. During the symposium, the consultants attended the conference program and some of the technical presentations, as well as actively participating in formal and informal discussions with industry and association representatives to explain USSEC’s purpose and its role in market and technical support and to look for opportunities of providing trade and technical service. Mr. Luna and Mr. Chaves suggested that there is a need to improve quality in order to sell branded meats and not commodities, saying that meat must tell a story and should be based in quality and sustainability along with animal welfare. They recommended that a quality grading system must be developed in Mexico comparable with other markets.
Mr. Luna also arranged for a meeting with the Mexican Swine Producers Confederation (CPM), attended by USSEC contractors Mr. Chaves, Jorge Martinez (fats and oils) and Adela Perez (human consumption). The meeting focused on having both organizations updated on relevant activities and discussed potential means of collaboration in FY15 and FY16. The CPM director general gave a detailed perspective of their industry and organization, along with their key activities and needs. The USSEC contractors shared details about marketing campaigns, along with upcoming plans and programs. The visit leveraged coordination of potential technical and market support for the future.