USSEC participated in the G & H 100 meeting in Mexico from July 7-10.  The G & H 100 is an innovative business event focused on reaching the decision makers of the hotels, restaurants and institutions (HRI) segment from companies such as Bimbo, Hershey´s, and Smuckers, among others.  The conference agenda is specifically designed to ensure face-to-face contact between buyers and suppliers.
USSEC Regional Manager Nayeli Vilanova and consultant Pedro Gonzalez participated in this buyers and sellers meeting in Puerto Vallarta to promote soybean oil and soyfoods.  USSEC also sponsored the registrations of a soybean oil refinery sales manager of a soybean oil refinery and the general manager of a soyfoods manufacturer company.  100 of the top HRI decision makers in Mexico and Central America attended this forum.  Ms. Vilanova, Mr. Gonzalez and the two invited managers promoted soybean oils, soy beverages and soyfoods during three days in private meetings, group meetings and manning the USSEC booth.  More than 40 key purchasing managers and executives of the Mexico’s HRI segment were contacted by the managers of the soybean oil refinery and the soyfoods manufacturer to initiate sales of their products.  Their participation in the G & H 100 event will increase their companies’ sales and increase the consumption of U.S. soybeans.