USSEC greeted a team of 12 media representatives from several major European agriculture journals and mass media news outlets during their recent visit to St. Louis, Missouri.
Brent Babb, USSEC Regional Director – Europe and Middle East/North Africa (MENA) met with the media team, which was focused on “Innovations In Agriculture” and was coordinated and funded by the Department of State’s International Visitor Leadership Program. Trip objectives included:
- Demonstrate the positive aspects of innovation, U.S. agricultural diversity, and U.S. sustainable agriculture practices, climate smart agriculture, and precision agriculture
- Promote science-based regulations and policies and reduce potential trade disruptions in U.S. agricultural products
- Raise awareness of technologies and global production practices
Mr. Babb discussed U.S. soybean farmers’ decades-long focus on conservation and highlighted the sustainability improvements achieved by using innovative new biotechnology seeds, including reduced soil erosion and less chemical application. He also introduced the U.S. Soy Sustainability Assurance Protocol (SSAP) and highlighted that over 9 million metric tons (MMT) of U.S. Soy were exported under the SSAP this marketing year, making it the largest soy production conservation program in the world.