USSEC conducted U.S. soybean marketing training at the Tien Lai Resort in New Taipei, Taiwan from June 6-7.  The objective of this seminar was to service U.S. soybean importers and to create a preference for U.S. soy.  There were 91 total participants consisting of executives, sales representatives of soybean oil and products, staff from sales support departments and purchasing supervisors from five individual crushers and twelve soybean oil marketers in Taiwan.  USSEC Taiwan Director Anthony Thang, together with Han-Yeh Wang, Chairman of Taiwan Vegetable Oil Manufacturers’ Association (TVOA), and Agricultural Section Chief Jeffrey Hesse of the American Institute in Taiwan, spoke about the total quality and intrinsic value of U.S. soybeans.

Three training topics aimed at improving marketing skills of soy oil promotion in the HRI sector were presented and included: The Strategy of Effective Communications; Marketing of Commodities – Segmentation & Competitive Perspective; and Current Development of High Oleic Soybeans in the U.S. – Functionality of High Oleic Soybean Oil.  Dr. Mieko Kasai of Japan, Senior Manager of DuPont-Pioneer / Asia Pacific Region, presented information on high oleic soybeans and answered questions regarding its development in U.S. soybean production in the upcoming years.