USSEC recently conducted a course on sales strategies for soybean oil and soyfoods for the Mexican sales force.  Consultants Pedro Gonzalez, Alvaro Becerril and Jorge Martinez led the seminar in Mexico City to assist sales staff from a major Mexican soybean oil producer and sales representatives from various soyfoods manufacturers.  The course featured a workshop given by a sales specialist from a marketing agency who discussed such topics as:  “How to Exploit my Strengths?”; “How Can I Make a Bigger Impact on my Clients?”; “What Do I Need to Get a Better Advantage from the Market?”; and “How Can My Efforts Achieve Better and More Business?”
The USSEC consultants presented topics related to soybean oil and soyfoods in order to provide sales tools to event participants.  Mr. Pedro Gonzalez discussed market opportunities for soybean oil in various market segments, Mr. Alvaro Becerril spoke about the uses of soybean oil in the food industry and Mr. Jorge Martinez talked about the benefits of soy consumption.