USSEC recently conducted a negotiation workshop with the objective of increasing the sales of U.S. soybean oil and U.S. soybeans. This workshop was held in Mexico City attracting sales forces from Mexico’s soybean oil refineries and soyfoods manufacturers.
The workshop, given by Hector Sevilla, had the main objective of providing participants with knowledge to improve their negotiation skills and strategies. These participants have to make different negotiations with supermarkets, distributors and other stores. The main skills that attendees learned were: the main roles in a negotiation agreement, the position when people negotiate, know that win-to-win position is the best alternative, and steps for a successful negotiation.
USSEC consultants also presented topics related to soybean oil in order to provide the participants with additional sales tools. Pedro Gonzalez spoke about market opportunities for soybean oil in various market segments, and Jorge Martinez spoke about the uses of soybean oil in the food industry.