USSEC conducted two seminars for users of Soybean Meal and Soybean Oil in the Mexican cities of Celaya and Merida. USSEC consultants Pedro Gonzalez, Carlos Campabadal, Alberto Celis and Gerardo Luna conducted the seminars which were organized in conjunction with one of the major crushers in Mexico that processes about one million MT of US soybeans.
The attendees represented major customers of soybean meal in Mexico, such as broiler and egg producers and swine industry leaders, and came from a variety of roles, including nutrition, processing, purchasing and executive decision makers. The seminars featured presentations to about the high quality of U.S. soy and soy products, the use of soy in animal nutrition and food industry, market trends for soybeans, soy products and grains, and risk management for soybeans, meal and oil.   The attendees also participated in a practical case study regarding purchasing strategies.
Each seminar was attended by about 50 people.  Per Campabadal, "The seminars were an excellent opportunity to establish a direct contact with key customers and learn more about their needs and planning of their operations."