Staying in (Virtual) Touch: USSEC Deploys Technology to Maintain Relationships with Global Customers

As travel and face-to-face meetings continue to be curtailed due to the COVID-19 pandemic, USSEC has adeptly pivoted to maintain relationships with key audiences around the globe through the use of technology.
Since the travel ban was established in March, USSEC has worked to convert many activities and events in all global regions to digital. More than 80 events, scheduled in the Americas, Europe/Middle East-North Africa, Greater China, Northeast Asia, South Asia, Southeast Asia, Sub-Saharan Africa, and worldwide have become virtual. In addition to events, USSEC’s global boots on the ground are working with customers to continue to provide technical and trade assistance and market access from a physical distance. Some of these events have already taken place, others are highlighted in this week’s newsletter, and many more will take place over the upcoming months. Specific activities have been designed for customers ranging from importers, processors, crushers, and nutritionists to commercial end users and many more, and for all utilization areas from animal and aqua feed to oil to soyfoods.
Here’s a quick rundown of the virtual events held thus far:

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