soybean field

Spotlight on Ground Work


Ground Work, a popular feature on the USSEC website, has moved to  It can be accessed at: 
The Ground Work series provides periodic updates from U.S. soybean farmer leaders describing how they tackle the daily challenges that arise from growing a reliable soy supply.  Because the project focused on giving international customers a glimpse into the work that goes into growing a quality, reliable crop of U.S. soy, it was a natural fit for the new site, which provides international buyers with a closer look at the people who produce their product.
USSEC Communications Manager Lisa Pine explains, “Ground Work has always been a popular feature for us.  Because it focuses on U.S. farmers, we knew that we wanted to use it on  Our international customers always want to hear more about our growers and what they’re doing on their farms, and the stories and photos in Ground Work let them hear from the growers directly and see them on their farms.”
2014's featured farmer leaders include:  Jimmy Sneed of Hernando, Mississippi, USSEC Board Member, United Soybean Board (USB) Director and Communications Target Area Coordinator; John Heisdorffer of Keota, Iowa, USSEC Board Member and American Soybean Association (ASA) Director; Dwain Ford of Kinmundy, Illinois, former USSEC Board Member and USB Director; Richard Wilkins of Greenwood, Delaware, ASA Treasurer; Annie Dee of Aliceville, Alabama, USB Director;  and Kevin Scott of Valley Springs, South Dakota, USSEC and ASA Board Member.  2013's growing season featured Laura Foell of Schaller, Iowa, United Soybean Board (USB) Director; Jared Hagert of Emerado, North Dakota, USB Director; Bob Henry of Robinson, Kansas, ASA Vice President; Keith Kemp of West Manchester, Ohio, USB Director; Ron Kindred of Atlanta, Illinois, USSEC Board of Directors, Illinois Soybean Association Marketing Committee Chair and ASA Director; and Randy Mann of Auburn, Kentucky, USSEC Chair and ASA Secretary.