USSEC will hold its global strategy planning meeting in Bogota, Colombia from January 28-30. This annual meeting will cover USSEC programs in all regions.
Participants will include USSEC staff; USSEC board members; United Soybean Board (USB) Action Team Leads; American Soybean Association (ASA) Trade Policy and International Affairs (TPIA) Chair; World Initiative for Soy in Human Health (WISHH) representative; North American Export Grain Association (NAEGA) representatives, North American Oilseed Processing Association (NOPA) representatives; Qualified State Soybean Board (QSSB) representatives; Foreign Agricultural Services (FAS) representatives; and USSEC members.
The objective of the meetings is to review global market conditions for U.S. soy in order to develop a strategic approach for Unified Export Strategy FY 15 (UES 15). Global markets represented by the USSEC regions of Greater Europe and Middle East / North Africa; the Asian subcontinent; the Americas; North Asia; and Southeast Asia will be discussed with market overviews, constraints to greater U.S. exports, and USSEC’s strategic approach galvanizing the discussion for each region. Participants will discuss driving customer preference, differentiating commodity products, securing market access through sounds science, QSSB successes and opportunities.