Market Insights
Consumer demand for protein is a key driver for the global soybean market. Exports are vital to the U.S. Soy complex. Nearly 60% of U.S. Soy products are exported. U.S. Soy is well-positioned to serve the global market and continue growing long-term demand.
Around the world, U.S. Soy already plays an important role in billions of lives. Its use is steadily expanding, not just for poultry and swine, but in aquaculture, which is taking root in places like Southeast Asia and the Americas. East Asian markets like Japan and Korea use U.S. Soy for foods and beverages, while Greater China’s soy demand continues to rise. Additionally, regions of the Middle East and North Africa (MENA), South Asia and Sub-Saharan Africa are experiencing population growth and a related increase in demand for protein – creating dynamic and evolving markets for U.S. Soy.
Americas
Strong population growth and rising meat consumption are fueling soy demand across the Americas, with U.S. Soy standing out for its quality, consistency and sustainability. Learn more about the new opportunities this region offers.
Europe
Europe is a key market for U.S. Soy, with growing demand driven by reliable exports and a strong focus on sustainability. U.S. soybean meal is gaining market share, supported by partnerships with Europe’s feed industry and alignment with evolving sustainability standards.
Middle East and North Africa
With a population of over 450 million, the Middle East and North Africa (MENA) region offers strong growth potential for U.S. Soy, driven by rising demand for animal protein and feed. Strategic partnerships, a commitment to sustainability and the Soy Excellence Center all position U.S. Soy as a trusted supplier in this rapidly evolving market.
South Asia
South Asia presents strong growth potential for U.S. Soy, driven by rising demand for high-quality protein in both food and animal feed. With expanding crushing capacity and major markets like India leading in feed and poultry production, the region is ripe for investment and long-term growth.
Sub-Saharan Africa
Sub-Saharan Africa, with a fast-growing population and rising protein demand, presents strong long-term potential for U.S. Soy. Despite infrastructure challenges, U.S. Soy is building strategic partnerships and advancing local supply chains through the Soy Excellence Center and renewed market access in key countries.




