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East Asia

The East Asia region includes Greater China, Northeast Asia and Southeast Asia.

Greater China

This region is home to nearly 1.4 billion soy consumers. It continues to show strong soy demand, driven by a growing middle class, improved diets and high consumption of both vegetable and animal proteins. China’s focus on high-quality, sustainable development – and Taiwan’s high per capita soy use – point to continued demand beyond China’s soy production.

Northeast Asia

U.S. Soy has built long-term relationships in Northeast Asia since 1956, where soy consumption per capita remains high, especially in traditional foods and animal feed. The region values quality, reliability, and sustainability – key strengths of U.S. Soy.

Southeast Asia

In Southeast Asia, U.S. Soy has been active since 1981. It’s a fast-growing market characterized by rising urbanization, a growing middle class and increasing animal protein consumption. The region imports soy for oilseed crushing, food and especially soybean meal to support its expanding livestock and aquaculture sectors. Countries like Indonesia and Vietnam are major global seafood producers, while poultry and swine remain dominant in land-based agriculture. With growing ruminant production and a rich food culture that includes soy-based dishes, Southeast Asia offers strategic opportunities for U.S. Soy to support sustainable, high-quality feed and food solutions.

East Asia

East Asia

  • Australia  
  • China
  • Indonesia 
  • Japan
  • Korea
  • Malaysia 
  • Myanmar
  • New Zealand 
  • Philippines
  • Singapore 
  • Taiwan 
  • Thailand
  • Vietnam  

East Asia

Carlos Salinas
Executive Director

CSalinas@ussec.org
(+1) 314 873 8317

Southeast Asia

Timothy Loh
Regional Director

tloh@ussec.org
(+65) 6737 6233
(+65) 6737 5849

Market Leads:

Australia & New Zealand

Robert Middendorf

rmiddendorf@ct.ussec.org
(+61) 487 383 086

China

Yantian Zeng

yzeng@ussec.org
(+86) 136 9335 3781

Indonesia

Ibnu Edy Wiyono

iwiyono@ct.ussec.org
(+959) 44447 6424

Japan

Masako Tateishi

MTateishi@ct.ussec.org
(+81) 3 6205 4971

Myanmar

Thae Ei Phyu

tphyu@ct.ussec.org
(+95) 9 444 476 424

Philippines

Benito A. Oliveros

baoliveros@ct.ussec.org
(+63) 920 954 5851

Republic of Korea

Hyung Suk Lee

hlee@ussec.org
(+82) 2 720 8758

Taiwan

Julian Lin

jlin@ct.ussec.org
(+886) 978 087 339

Thailand

Chuchai Kanjanamayoon

chuchai@ct.ussec.org
(+66) 81 896 6066

Vietnam

Hanh Tran

htran@ct.ussec.org
(+84) 91 226 5525