CrushCon 2026

CrushCON 2026, organized by the U.S. Soybean Export Council (USSEC) – Middle East, North Africa (MENASA), will take place from November 16-18, 2026, at the JW Marriott Hotel Marmara Sea in Istanbul, Turkey. 

The event will focus on sustainability in the value chain, maximizing meal value, and emphasizing nutrition, customer demand, operations, processing, and profitability. 

As trade evolves, sessions will cover building sustainable supply chains, analyzing demand-supply dynamics, and preparing for the future.