Customized In-Market Support
USSEC caters to each market’s unique needs, driving growth and profitability with U.S. Soy and the help of our trusted team of regional representatives all across the globe.
Why U.S. Soy Shines
USSEC’s boots-on-the-ground team members blend hands-on support with strategic insight, fostering trust across the global soy supply chain.’
Tailored Solutions, Global Impact
USSEC’s support adapts to each market’s unique needs, driving innovation and growth.
Japan: Strengthening Bonds
USSEC hosted the Soy Market Outlook Conference and the U.S.-Japan Partnership Roundtable in Tokyo, uniting industry leaders to share market insights and reinforce a decades-long partnership with Japanese buyers, ensuring U.S. Soy remains their trusted choice.
Thailand: Leading in Sustainability
As demand for sustainable sourcing grows, USSEC educates Thai buyers on the U.S. Soy Sustainability Assurance Protocol (SSAP) and Sustainable U.S. Soy labels, empowering them to meet consumer expectations with verified sustainable soy.
South Africa: Overcoming Challenges
When a dry summer slashed South Africa’s soybean production by 35%, USSEC navigated complex legalities and logistics to deliver U.S. Soy, stabilizing supply chains and supporting local industries during a critical shortage.
Middle East & North Africa: Empowering Growth
USSEC serves as a trusted expert in evolving sectors like soybean crushing and aquaculture, offering specialized training and resources to help businesses in the MENA region thrive in competitive markets.
Building Partnerships That Grow
USSEC cultivates relationships beyond the supply chain, sparking innovation and opportunity around the world.
China: Innovating Together
The Soy Value Chain Innovation Center in China enables USSEC to collaborate with industry, government and academia, creating new partnerships, driving business development, and providing cutting-edge training to advance soy applications.
Germany: Sharing the Story
USSEC invited German agricultural influencers to witness U.S. Soy production during harvest, followed by supply chain tours during International Green Week. As the world’s largest agriculture trade show, the experience helped amplify awareness of U.S. Soy’s lowest carbon footprint among customers interested in sourcing a sustainable soy supply.
Nigeria: Shaping the Future
The Nigeria: Now conference gathered agribusiness leaders and experts to explore sustainable food systems, fostering solutions for food and nutrition security through U.S. Soy’s reliable supply and expertise.
Colombia: Training Excellence
USSEC partners with Colombia’s National Training Service (SENA) through the Soy Excellence Center, delivering professional training to protein sector employees, enhancing skills and boosting industry performance.
Take the Next Step with U.S. Soy
Ready to grow your business with the world’s most trusted soy? Source U.S. Soy or connect with our experts for personalized support tailored to your business needs.
