USSEC’s Boots on the Ground Keep Marching (Virtually)
- General News
- Virtual Events
By George Harper
In the midst of the global COVID-19 pandemic, the U.S. Soybean Export Council (USSEC) remains hard at work. In U.S. soy markets around the world, the organization’s teams, which USSEC CEO Jim Sutter often refers to as “boots on the ground,” have continued to stay engaged with key audience stakeholders.
“Exploring and leveraging our technological capabilities is critical right now,” says Sutter. “We feel very fortunate to have access to so many platforms that allow us to continue to connect with our customers and stakeholders.”
The U.S. soy industry is known for its strong face-to-face relationships, and USSEC is working to continue close contact with its customers through virtual webinars and conference calls, courtesy of WebEx, Zoom, and other platforms.
Here are some highlights of current or upcoming USSEC initiatives to engage the use of technology to stay connected with broad audiences:
Additional virtual events in all regions are also being planned and will continue to be rolled out as needed during this time. These types of forums, among other efforts, will allow USSEC to continue to build preference for U.S. Soy while promoting its competitive advantage.