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East Asia

The East Asia region includes Greater China, Northeast Asia and Southeast Asia.

Greater China

This region is home to nearly 1.4 billion soy consumers. It continues to show strong soy demand, driven by a growing middle class, improved diets and high consumption of both vegetable and animal proteins. China’s focus on high-quality, sustainable development – and Taiwan’s high per capita soy use – point to continued demand beyond China’s soy production.

Northeast Asia

U.S. Soy has built long-term relationships in Northeast Asia since 1956, where soy consumption per capita remains high, especially in traditional foods and animal feed. The region values quality, reliability, and sustainability – key strengths of U.S. Soy.

Southeast Asia

In Southeast Asia, U.S. Soy has been active since 1981. It’s a fast-growing market characterized by rising urbanization, a growing middle class and increasing animal protein consumption. The region imports soy for oilseed crushing, food and especially soybean meal to support its expanding livestock and aquaculture sectors. Countries like Indonesia and Vietnam are major global seafood producers, while poultry and swine remain dominant in land-based agriculture. With growing ruminant production and a rich food culture that includes soy-based dishes, Southeast Asia offers strategic opportunities for U.S. Soy to support sustainable, high-quality feed and food solutions.

The East Asia region includes Greater China, Northeast Asia and Southeast Asia.

East Asia

  • Australia 
  • Cambodia 
  • China
  • Indonesia 
  • Japan
  • Korea
  • Malaysia 
  • Myanmar 
  • New Zealand 
  • Philippines 
  • Singapore 
  • Taiwan
  • Thailand 
  • Vietnam 

Region Contacts:

Rosalind Leeck
(Japan and Korea)

rleeck@ussec.org
+1 314 304 7014
+1 636 449 1292

Timothy Loh
(Southeast Asia)

tloh@ussec.org
+65 6737 6233
+65 6737 5849